An Overview of Email Marketing

Need an email marketing overview?

Are you scratching your head wondering if email marketing is worth the time and energy investment? Does an email list help you grow your business?

Short answer: YES.

Email marketing is alive and well. Have you given up on email for your e-commerce store or blog for reaching your ideal clients and instead turned your focus to selling through ads and social media? If so, it’s time to start some life-saving procedures on your email strategies pronto.

Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers.

In this episode, I'm meeting you at the starting line and giving you the email marketing overview you need to get it started for your business.

Little Gems of Wisdom

[03:41] Shoppers are hungry for one-on-one relationships with brands that care about them, their habits, and their interests.
[05:57] Effective email marketing has a very tangible return on investment. The intangible (and more priceless) measure of a good email is how it made customers feel.
[07:22] Email marketing is so important because it's a versatile marketing tool and billions of people use it!
[10:35] Engagement and conversion rates are higher than any marketing platform.
[12:37] Email builds trust and personalization makes people more likely to shop with you.
[16:25] There is such a thing as a bad email, so it's important to follow best practices and consider: engaging and accurate subject line and preheader, personalized content, relevant timing and frequency, neat design, enticing imagery and copy, accessibility, mobile-friendly formatting, GDPR compliance, and call to action.
[23:19] Don't forget about subject lines—they are just as important (if not MORE important) than the copy within your email. Write a subject line and header that fit, put the important details first, stir up emotions, and stay true to your brand.

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