jenna rainey

A born-and-raised Southern California girl with nothing more than some paint brushes, her laptop and passion, I’m proud to have built the creative business of my dreams where I’ve been able to serve hundreds of thousands of people across the world. What do I do exactly? Through my best-selling how-to watercolor books, YouTube channel, and online courses that have served the world, I help people like you get their hands dirty and wake up the passion in their life.


But my business didn’t always look like this.

Today you can find me writing and painting for my next book with Ten Speed Press, whipping up a pattern for a licensing job, or filming my next online class…but when I quit my corporate job in 2012, I had NO idea what I was doing.

With no training in art or business, I took a chance on going after what I loved. 

I started as a pointed pen calligrapher for weddings. I didn’t paint yet, I had never touched an Adobe program in my life, and probably didn’t even have a contract for client work until two years in! Was I good at calligraphy at this time in my “career”? Nope. But people were hiring me, so I didn’t pay much attention to that.

It has been a long and wild road since I quit my job and started this creative entrepreneurship thing, but little did I know that taking that risk would lead me to writing best-selling watercolor books, becoming an “Instagram Influencer,” and named one of the top creative educators of our day.

From nearly failing out of college, waiting tables at a bar in downtown Chicago, and filing IRA applications at my financial planning job to building a highly profitable creative business from my side hustle, I’m undeniable proof that the *starving artist* narrative was made to be broken. 

I’m undeniable proof that the *starving artist* narrative was made to be broken.

Which brings me... to *you!*

My ultimate goal is to serve you. Whether it's my YouTube tutorials, online courses, or books...I’m in this to make a difference in your life.

Yes, this is a business. Yes, we sell things. But because of YOU, we are able to provide some of the best free creative and business content out there. If you really want to dig deep in some free goodies, join the Jenna Rainey Insider List. This is where I send advice and inspiration on creativity and business that I don’t share anywhere else! Also, it’s where I like to really dive deep and get to know you!

In my spare time, I enjoy cooking meals for my best friends, snuggling my son Myles, dreaming up my next big adventure with my husband and business partner John, and playing with my old friend: the piano.

What’s my goal in life? To show everyone they’re creative! If you can draw a circle, you can draw a flower!…oh, and to learn how to speak French!

PS. Have you taken the Enneagram personality test? I’m a Type 8...that should tell you a lot about me. 🙂

Thanks so much for taking the time to visit! I can’t wait to connect with you more and see you blossom like the prettiest little flower.

(Ew, terrible reference. But you get it.)

Want to know a little more about me?

happy place.

HERE'S MY

An artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

this

Party

Sleep

that

Gin & Tonic

Paris

Friends

Podcast

Pop

Coffee

Jeans

Movie Theatre

National Park

Over-easy

Words of Affirmation

Tequila & Soda

Bali

The Office

Music

Indie

Tea

Yoga Pants

Netflix

Amusement Park

Scrambled

Quality Time

THIS    THAT

THIS

THAT

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CLICK TO SEE MY ANSWERS

Where I stand on the truly important things in life, like pants, cocktails and sleep.

Watch me
at work

loose floral watercolor composition tutorial

watercolor time lapse

MOST POPULAR

WATCH ME PAINT AN ANEMONE

floral arrangement painting

LOOSE WATERCOLOR ROSE

peony painting demo

Watch the Official Video

MY MINI DOCUMENTARY

WATCH SOME VIDEOS

It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. No, but for real, I’m sharing some of my best how-to art and design tips on YouTube so you can dust your brushes off.

With loads more art and #bts business things, a few dashes of awkward humor and lots of kombucha. I drink vats of kombucha.

@JENNARAINEY

aka instagram