New Here? Let's Hug!
I believe in being a good host and would love to properly introduce myself! I'm so glad you're here and have a few gifts for you. Check them out here!
In the Mood to learn?
Creating transformations in both business owners' and artists' lives is what lights me up. I create courses that are incredibly comprehensive and results-focused!
my favorite supplies.
If you're wondering what my favorite watercolor supplies are, which pencils I love using, business tools or even where I get my jeans (yep.), then check out my favorites page!
I’m Jenna Rainey.
Wanna read the full story?
From waiting tables to an office job, I’ve gone from doodling on my kitchen table to teaching other artists how to build a thriving business. What’s my goal in life? To show everyone they’re creative! If you can draw a circle, you can draw a flower! Yep, it’s true…oh! And I wanna learn how to speak French!
I'm an artist, mama, author, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.
hey friend!
Ten years ago, I was just beginning my watercolor journey.
With no background in art, my creativity EXPLODED when I (accidentally) came across the medium of watercolor. As the world's most avid research and learner (no joke!), I became obsessed with learning everything I could about this medium, creativity and art in general. Fast forward to today, I've taught watercolor to THOUSANDS of students all around the globe in my art retreats, in-person workshops and virtual classes. My true passion and superpower is teaching. Let me show you!
i can help because i've been there.
The Complete Beginner's Guide to Watercolor
Get a rundown of all my recommended supplies, learn fundamental techniques and tips including color theory and composition, and walk away feeling super confident with your new love of watercolor!
Free e-book
The Complete Beginner's Guide to Watercolor
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Prep for print
The art within
My courses are a deep-dive approach in giving you the most comprehensive breakdown on the subjects of surface pattern design and licensing, SEO, taking good pictures of your art and unlocking your best work as an artist. I'm savvy in both business and art, so really there's something for everyone!
Teach me Jenna!
Check out my most popular courses!
business and art education for all!
Photograph your artwork
everyday watercolor
Companion course
brand plus brand
My best-selling watercolor books were made into a video companion course to help deepen your learning alongside my books! Check it out and snag our Buy One Gift One deal for the holidays!!
preorder the course!
Everyday Watercolor Companion Course
The only holiday deal worth looking at...
"Jenna gives alllll the info and shares everything she's learned!
Jenna is the real deal. She’s not just about growing her business and racking up those riches in the bank. She gives allllll the info and truly shares everything she's learned. Doesn’t hold back. It’s so refreshing to experience and you’re not being duped for the buck. She’s genuine, funny, and speaks the truth. You can trust her.”
Caroline, artist
"She's so generous, entertaining, passionate and savvy.
I’ve been following Jenna for a while now and she is filled with wisdom and super helpful tips for us creatives! She’s so generous, entertaining, passionate and savvy. She knows and generously shares the information we need because she’s done it herself from the ground up. Follow along - I’m certain you’ll be inspired.”
Aggie, creative entrepreneur
The Advice Column
I'm equal parts artist and CEO, bossbabe (probably the Gemini in me) and I've got the resources and tricks to prove it!
Check out the free CEO resources page!
My 40-page watercolor companion to help you find my best tips, resources and tutorials on the topic of watercolor!
The Complete Beginner's Guide to Watercolor
Don't leave without these!
A free class on how to scan, digitize and edit your artwork. I'll walk you through the equipment you need and the tools for cleaning up your artwork!
How to Digitize Your Artwork
After a decade of entrepreneurship, I've learned a thing or two about leadership, email marketing, social media, you name it!
My best business tips
Creative Block?
What's Your Biggest
Uncover the biggest obstacle keeping you stuck, get a path with specific exercises to practice, and harness your full creative potential!
TAKE THE QUIZ
Thanks for submitting your answers! Your results are waiting for you in your inbox. In the meantime, keep reading about my newest course to help you find your flow!
BACK TO THE QUIZ
Paint with me!
Everyday Watercolor
i'm a published author, folks!
A contemporary paint-every-day watercolor guide that explores foundational strokes and patterns and then builds new skills upon the foundations over the course of 30 days to create finished pieces.
read more about it!
join one of my art retreats!
wanna paint with me in person?
A chateau in the countryside of France or a villa in Spain? Whatever country we're in, we're making sure it's picturesque and conducive to creating a flow of inspiration, amazing conversation and beautiful friendships with the other guests. Every evening we spend time connecting, doing Q&As with me on art, business, etc., eating a beautifully prepared meal by the private chef and local wines. Every detail is thought through.
(on YouTube!)
It's like binge watching Bob Ross videos on Netflix only with a slice of dry humor and an extra helping of the greatest art tips you ever did see!
Hang Out With Me
The Complete Beginner's Guide to Watercolor
Most popular videos
Easiest Way to Paint 10 Flowers With Watercolor!
FIVE Reasons My Art Went From Bad to Good
The Best Watercolor Practice to Improve Quickly!
The Answer to Water Control Problems With Watercolor
90K Views
1.8M Views
1.4M Views
445K Views
247K Views
binge watch 'em all!
Whether you're searching for the how-to on launching, my favorite tried-and-true email marketing or batch-working tips, you'll want to get the notebook out. I've done all of the heavy lifting for you. I've taken the courses, binged the podcasts, implemented the strategies and made the mistakes...this blog holds what I've learned and resources on what actually works.
You'll want to bookmark this page!
The Binge-Worthy Blog.
Read the blog
My Faves on the Blog!
I've got all the links for you! I've saved all of my favorite calligraphy, watercolor, design and business tools over the years and consolidated it all into one little online shop so you don't have to go digging everywhere or sliding into the DM's with "Hey, what supplies do you use?"
GO SUPPLY SHOPPING!
What Supplies I Use?
Let me guess. You're wondering...
Did you know I have a podcast? If you're in need of getting your hands dirty on topics like email marketing, social media tips, selling strategies and more, tune into the show!
My Best Business Tips
tune in for
check out the podcast!
The Studio
Our Dream Space.
Since buying our 1950s dream home in February of 2022, we've been working with Designer Jen of California Casa to remodel our dream art studio and home. Take a look at the transformation of our back house (aka studio) and get a peek into our world in this beautiful space.
Hideous, outdated cabinet boxes and hardware...
BYEEEE!!!
The old bathroom had the weirdest layout, including a two-foot step incline to get inside.
where california surf shack meets french countryside cottage.
Kitchen Before
Bathroom Before
More
Ahhh, much better. Having open shelves throughout the space to display fun thrifted objects and art was a must! Also, how about that Zia Tile in the bathroom?!
Now!
We debated for weeks on whether or not to paint that ceiling white. I'm SO glad we did!
With sky lights and the added windows, I can paint and we can film our tutorials with gorgeous light!
The brass detail on the doors and the beautiful landscaping truly makes this space a full experience when you walk in.
We had custom built shelving, the movable paint island and hidden Murphy bed all done by MacBeth Millwork.
Bye Outdated Doors + Floors!
The Door
The Details!
The Natural Light!
back
Family? Business
DidI mention we're a
That's right! The man behind the camera for all of our YouTube Videos and online courses is this smoke show right here! John and I have been married for over 12 years and welcomed our adorable son (and cute administrative assistant) Myles to the team in 2019. Jk, obvi. No child labor here, but we make a pretty cute team, don't we?
Interview with John on My Podcast!
John takes over my YouTube Channel
Interview on Friends With Health Benefits
If you wanna hear more of our story, check these out:
This isn't junk mail, people. This is my best advice on creativity and business, tips on developing your style and so much more delivered every week!
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