A 9-hour course that strengthens your core skills in drawing, composition, perspective, and color—while helping you trust your creativity and create original work you’re proud to share.
Learn to Draw with Confidence and Develop Your Own Unique Art Style
Join The Art Within Now
14-day MONEY-BACK GUARANTEE!
REVIEWS
FAQ
INSIDE THE COURSE
the art within
Is this you?
You want to finally understand the fundamentals—like drawing, perspective, composition, and color—in a clear, structured way.
You’re tired of piecing together tutorials and want one place where it all makes sense.
You want to create work that feels meaningful and true to your style.
You’re ready to stop second-guessing and start creating with confidence, clarity, and purpose.
The Journey to The Art Within
This isn’t just a course—it’s a creative transformation with video lessons, exercises, and comprehensive handouts that guide you every step of the way.
Take A Look Inside
- Studying Lines and Curves and Fundamentals
- Basic Drills to Train Your Eye & Hand
- 6 Essential Elements to Sketch Anything
- Shading and Perspective
- Brush Strokes and Watercolor Technique
- Color Theory & Temperature Explained
- Color Combinations & Harmonies
- Real-Life Color Matching Exercises
- Step-by-Step Color Studies
- Thumbnail Sketch Exercises
- Rules of Visual Flow & Focal Points
- Composition Fixes That Actually Work
Art School
- Studying History & Modern Influence
- Style Exploration: Wonder, Imperfection & Inspiration
- SCAMPER Method + Case Study Analysis
- Overcoming Creative Blocks & Building Consistency
- Starting Your Own Style Journal
- Track Your Creative Patterns
- Deepen Self-Expression
- Use your Journal as a Launchpad for Original Work
- Learn How to Intentionally Break the Rules with Techniques Like Abstract Realism, Mixed Media, and Juxtaposition
Style School
The Art Within teaches you how to create work that’s truly your own. This goes beyond copying someone else’s brushstrokes—it’s about uncovering your unique artistic voice.
The Final Project
"I FINISHED ART SCHOOL LAST YEAR AND NO, THEY DO NOT TEACH YOU THIS." - HEATHER DAWSON
"I FINISHED ART SCHOOL LAST YEAR AND NO, THEY DO NOT TEACH YOU THIS." - HEATHER DAWSON
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
JANIE, STUDENt
All of this is absolutely new to me and the detail that Jenna has gone into in terms of the sketching exceeded my expectations.
You do a deep dive into sketching from basic to advanced and I feel like that section alone is wroth the price of the entire course!
CELINE, STUDENt
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
KRISTY, STUDENt
There's so much amazing content that was in each segment of the course!
JESSICA, STUDENt
Was not expecting as an art school graduate to be taught something new about the basics!
J
K
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
jodi, STUDENt
This course is an onion with many many layers I will be peeling back for some time! Thank you for creating it!! 💕
The first lesson on lines was an eye opener! So very pleased I was able to enroll.
MELINDA, STUDENt
J
M
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
Rachel, STUDENt
Just did the first sketch lesson. I was afraid I would spend the money and not follow through but your course has drawn me in and I’m already addicted! 😆
The course is more than what I expected and I will be making my way through each module carefully — savouring all the wisdom you have packed into the course!
dale, STUDENt
R
D
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
BEV, STUDENt
I’m truly enjoying all of this education. I’m so happy I decided to invest in ME!!! Thanks 💕
So eye opening. Every. Single. Lesson. And I'm not new to art!!!
Sarah, STUDENt
B
S
"The sketching and shading in segment two is mind blowing. I’m spending days on it and taking my time. There is so much to learn!!!
I’m brand new to art, I’ve never taken a class before. Now I’m 67 and have the time to learn a new hobby. I love it so much!!! Thank you for creating a course that is full of knowledge but easy to understand.
I can’t wait to continue on with the other sections!!!"
MAUREEN, STUDENT
stacey, STUDENT
"WOW! This class delivers in a big way! Honestly I'm not even halfway through the course and I've learned so much. The Sketching and Drawing foundations are outstanding. I finally have wrapped my head around perspective drawing. I went back to some of my recent artwork and could immediately pick out ways to improve based on what I've learned so far."
EDIE, STUDENT
"I used to be so scared I would fail or mess up a painting. Now I just love the processes. I set goals and work towards them! I have sold many pieces of art! I allow myself to just enjoy trying new things and leaning into what seems to be my own. I can't think of anything more personal than art. Give yourself this gift. Your soul will thank you."
MANDY, STUDENT, @mandymcfarlandart
watch mandy's full review on youtube!
"This course is exactly what I need to move forward with my art skills. I had lots of ideas, but no idea of how to execute them. The basic lessons are something I have never learned and they are so helpful with developing my hand and eye for sketching and painting."
Cailyn, STUDENT, @ladylikeblooms
"After going through this course, I pretty quickly was able to develop my style and I was absolutely amazed that it happened. I’m even more in love with art than ever before! I loved the variety of content and the style journal videos. Without a doubt, WORTH IT."
Not Just Another Art Course
Other courses may teach you how to draw—but they don’t teach you what to do once you know how. That’s where most artists get stuck. Style School bridges that gap by helping you uncover your own voice, so you’re not just mastering technique—you’re making art that actually feels like you, and you're not lost when faced with a blank page. Here’s how it compares:
FEATURE
THE ART WITHIN
OTHER COURSES
Learn Drawing and Shading
Classical Color Theory
9 Hours of Video Lessons
Creative Exercises for Muscle Memory
Helps You Develop—Not Mimic—a Unique Style
Includes an Approach for Style Journaling
Guides You to Find Your Voice Through Your Art
✅
✅
✅
✅
✅
✅
✅
✅
✅
❌
❌
❌
❌
❌
✅
✅
✅
✅
✅
✅
✅
✅
✅
❌
❌
❌
❌
❌
"Okay, but do I really need this?"
special bonus when you grab the one-time payment!
The Creativity Playbook
$47
Struggling to make time for your art or unsure what to focus on next? The Creativity Playbook is your interactive workbook designed to help you stay consistent and inspired. With built-in calendars, prompts, and planning tools, it supports everything you’re learning in The Art Within—helping you organize your creative time and apply what you’re learning in a sustainable way.
fo' free!!!
fo' free!!!
Frequently Asked Questions
if you're wondering...
YouTube and Patreon can be great for picking up quick tips and beginner techniques—often taught alongside painting a specific piece. But those lessons are usually project-based.
The Art Within gives you a structured, start-to-finish path to build lasting skills in sketching, shading, color, and composition—so you can confidently create original work from a blank page, not just follow along. You’ll also learn how to develop your eye and uncover your unique artistic style.
Absolutely any level! This isn't your average art course. This is a go-at-your-own-pace style course and we cover all the right things for every level.
Not at all. The Art Within is for anyone who wants to grow as an artist—whether you're just starting out, creating for fun, or already working professionally.
If you're a hobby artist, learning the foundations and discovering your style gives you the clarity and confidence to sit down and know exactly what to create—making the process more enjoyable and helping you improve faster.
And if you’re a professional (or aspiring to be), this course helps you refine your technique, deepen your style, and create a more consistent, recognizable body of work that stands out.
As soon as you purchase, you'll get your login details! The course is all self-led and you'll have ongoing access for the lifetime of the course. Watch however slowly or quickly or as many times as you want!
Besides a device to watch the course videos, a large section of the course is all about sketching and watercolor foundations. You will want a pencil, eraser, journal/sketchbook and basic painting supplies!
Absolutely! The Art Within focuses on foundational skills like sketching, observation, shading, and composition—skills that apply to any medium. While a few lessons touch on watercolor basics, the core of the course is about building artistic fundamentals that support your growth no matter what tools you use.
The Art Within teaches core art foundations—like sketching, shading, color, and composition—while guiding you to develop your own unique style.
The Everyday Watercolor Companion Course focuses specifically on watercolor techniques from my books, helping you apply them through guided, project-based lessons.
Just choose your payment option above (one-time or payment plan), enter your info, and after checkout, you’ll see the option to add Flow School to your order.
Flow School is designed to help you use your art practice as a mindful tool—guiding you into creative flow so you can make your best work with more ease and joy. It’s a powerful complementary module which focuses on flow state, mindset, burnout, and creative blocks like perfectionism and imposter syndrome. Many students love having both!
Try my program for 14 days. Get your money back if it didn’t serve you.
I want you to love it. And trust me, I get it. Even the smallest of investments can sometimes cause your tummy to swirl. To take away all of that risk, I'm giving you a 14-day satisfaction guarantee.
So if you jump in on this amazing course today you are 100% covered by our 14-day money back guarantee. All you have to do between the day you purchase and the next 13 days is email us and let us know (in good faith!) that the program wasn't a good fit for you.
money back
guarantee
100%
sound good?
Then Let's Do This.
You don’t need more tutorials. You need the tools, support, and clarity to create art that feels like you. Join The Art Within and start creating with confidence today.
