Let’s talk about how you can make more money on DIY licensing platforms like Creative Market.
First, let me explain what I mean by DIY licensing platforms. They are websites where you can simply upload your artwork and the company either puts it on products—everything from phone cases to beach towels and coffee mugs—or sells the art files to other designers. Popular examples are Creative Market, Society6, and Redbubble.
MILLIONS of users are on these platforms and they function just like a search engine. This also means that you don’t necessarily need to have a big following to get your artwork out into the world and can make some extra cash!
Licensing work has been a game-changer for my business. Most of the things I paint or design are for collections licensed to manufacturers and retail stores. I have collections in the baby category (blankets, sheets, play mats), tech (computer and phone cases), and office (planners, notebooks, pencil cases). There are so many possibilities!
And a huge benefit to licensing is that not only does it generate passive income, the artwork can be reused and repurposed for various collections. It has allowed me to say adios to the 12-14 hour working days. I want that for you, too, so listen to this quick episode to see how you can get started.
Little Pearls of Wisdom
- [02:22] In DIY licensing platforms (Creative Market, Society 6, etc), create searchable titles and descriptions.
- [05:25] Do keyword research in the search bar on each platform.
- [07:25] Look at other popular shops as competitive research.
- [08:37] White balance your photos so that they’re cohesive and use branded fonts.
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Episode 60: How to Build Passive Income as an Artist
Episode 58: Pinterest Hacks that Will Make You and Your Work More Discoverable
Episode 36: An Overview of Email Marketing
Episode 27: The Designer/Agent Relationship and How It Works with Julie Turkel
Episode 41: Should I Have a Blog?