Strategic email marketing is one of the most engaging and cost-effective ways to build personal, profitable relationships with your customers.

Let that process for a minute.

Email marketing is HUGE. So why you should have an email list? What is my favorite strategy? How did it save my business? Tune in and find out.

Related post: An Overview of Email Marketing

Little Pearls of Wisdom

• [01:45] Email builds trust and personalization makes people more likely to shop with you.
• [03:00] Before I took email seriously, I was leaning on social media (Instagram) and just hoping people would find me on Pinterest or Google.
• [04:00] The light bulb went off and I wanted to see what would happen if I created freebies and nurtured relationships with my community via email.
• [05:45] Over the last year or two, my engagement on Instagram has been plummeting.
• [07:30] My email list is a place where I send thoughtful and valuable information each week.
• [09:50] I have significantly less people on my email list than Instagram followers…but email has increased my revenue by over 50%!

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Links Mentioned

• 5-Step Checklist to Email List Building (Free guide)
• My Email Marketing Toolkit (A free list of my fave apps and tools)

Related Episodes

Episode 36: An Overview of Email Marketing
Episode 75: The Importance of an Email List
Episode 77: How to Set Goals and Hit Them
Episode 73: How to Plan Your 2021 Promo Calendar
Episode 38: 3 Tips for Beating the Feast or Famine Cycle in Your Business