A few years into my custom stationery business, I spent a LOT of time and money creating semi-custom invitation suites. And by the title of this episode, you know how many I sold. Zip. Zilch. Zero. Nil. None… Seriously. I sold ZERO semi-custom invitation sets.

Have you ever launched a product, course, or some kind of service and made ZERO sales?

I know. It stings! And this happened even with a sizable Instagram following.

So how do we change that and hopefully prevent it from happening in the future?

Tune in and learn from my mistakes so you can rock your next launch!

Related Post: E-Commerce Sites and What To Do When You Make No Sales

Little Pearls of Wisdom

• [01:45] Why I created semi-custom suites and how it all went wrong
• [04:59] Reason 1: I didn't have enough social proof.
• [09:45] Reason 2: I didn't listen to my audience's feedback.
• [11:29] Reason 3: I didn't do any keyword research or trend research.
• [13:40] Reason 4: The checkout process was way too complex.
• [15:30] Reason 5: I didn't promote properly and capitalize on email marketing and Pinterest.

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Links mentioned

• Pen to Press — My course about stationery design!
• The SEO Crash Course
• FREE Email List Training
• FREE Pinterest Keyword Research Guide
• Creative Market
• Minted
• Etsy
• Pinterest

Related Episodes

Episode 36: An Overview of Email Marketing
Episode 24: E-Commerce Sites and What To Do When You Make No Sales
Episode 34: 10 Killer Website Copywriting Tips
Episode 38: 3 Tips for Beating the Feast or Famine Cycle in Your Business
Episode 7: How I Grew a Six-Figure Stationery Business