Jenna Rainey

CEO + ARTIST + EDUCATOR

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I’m Jenna Rainey. 

I'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

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JR

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Feeling creatively stuck?  
CEO + AUTHOR + EDUCATOR
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I’m an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

Hey I'm Jenna!

(with me)

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ON YOUTUBE

It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

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The Creative Entrepreneur’s Journey: Key Steps to Building Your Business

Business Resources

12/22/2023

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Jenna 

Embarking on the journey of becoming a creative business owner blends the passion of artistry with the pragmatism of entrepreneurship. This unique path requires a harmonious balance between creativity and business acumen.

 

1. Discovering Your Creative Niche

The first step is identifying your unique creative niche. What sets your creative work apart? Understanding your unique selling proposition is crucial. It’s about finding a balance between your passion and what the market needs.

2. Crafting a Solid Business Plan

Your business plan is your roadmap. It should detail your business goals, target audience, revenue model, and marketing strategy. This plan will evolve, but it provides a clear direction and goals to strive for.

3. Establishing a Strong Brand Identity

Your brand is more than a logo; it’s the emotional and psychological relationship you have with your customers. Develop a brand that reflects your creative identity and resonates with your target audience. One key element of having a strong brand identity is a website that converts onlookers into customers/clients. I LOVE Tonic Site Shops templates, they’re what I used to create every single page on this website, and if you use the code “JENNA” at checkout you get 15% off!

4. Building an Effective Online Presence

In today's digital age, an online presence is indispensable. This includes a professional website, social media engagement, and perhaps an e-commerce platform. Your online platforms are where your brand comes to life.

5. Networking and Collaboration

Building a network is invaluable. Collaborate with other creatives, join industry groups, and participate in community events. These connections can lead to new opportunities and collaborations.

6. Financial Management

As a creative entrepreneur, you need to keep a close eye on finances. This includes budgeting, setting the right price for your products or services, and managing cash flow. Understanding the basics of financial management can make or break your business.

Related: Finances for Small Business Owners

7. Embracing Continuous Learning

The market is always changing, and so should you. Stay updated with trends in your field, and continually refine your skills and business strategies. Attend workshops, take courses, and read extensively in your field.

8. Resilience and Adaptation

The path of entrepreneurship is filled with challenges. I can’t even tell you how many mistakes I’ve made, all nighters I’ve pulled and tears I’ve shed, but the pay out and reward is WORTH it. Be prepared to adapt and make changes to your business model as necessary. Resilience is key to overcoming obstacles and achieving long-term success.

Becoming a creative business owner is a fulfilling yet challenging journey. It requires a blend of creativity, strategic planning, and perseverance. Remember, your unique creative vision and passion are at the heart of your business. Nurture it, and let it guide your entrepreneurial journey.

by Jenna Rainey 

  1. LaTisha says:

    I am so glad to have discovered your website. Your aesthetic is beautiful and your advice is sound. Thank you for sharing all that you have with the art world. It will serve as a great help to me as I begin this long and arduous journey to become a stationery & surface pattern designer!

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