Jenna Rainey


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I’m Jenna Rainey. 

I'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.



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A highly creative nerd with a unique breed of humor and the proud earner of a self-bestowed award for being the world’s most curious and driven human.

Hey I'm Jenna!

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It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

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Finances for Small Business Owners: Breaking Down the Basics

Business Resources


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Let me just start this by saying, the department of finances for small business is the BIGGEST struggle for me. Keeping everything in check, double checking my bookkeeper's work, projections, etc. is all exciting to me and I’ve definitely improved over the years, but I used to avoid this department like the plague. While your focus might initially be on developing your product or service, understanding the financial fundamentals is equally vital for the survival and growth of your business. In this post, we'll break down the basics of financial management for small business owners.


1. Understanding Financial Statements

Income Statement

The income statement, also known as a profit and loss statement, provides an overview of revenues, expenses, and profits over a specific period. It's a snapshot of how well your business is doing financially.

Balance Sheet

A balance sheet offers a comprehensive view of a company's assets, liabilities, and equity. It's crucial to assess the financial health of a business at a particular point in time.

Cash Flow Statement

The cash flow statement is all about tracking where your money is going. It shows how changes in the balance sheet and income statements affect cash and breaks the analysis down to operating, investing, and financing activities.

Related: The Biggest Mistake Every New Creative Entrepreneur Makes


2. Budgeting and Forecasting

Budgeting and forecasting enable you to map out your financial future, set goals, and make informed decisions. A budget will give you control over your finances, helping you allocate resources where they are needed the most.


3. Understanding Costs

Fixed and Variable Costs

Understanding the difference between fixed and variable costs helps in pricing strategies and profitability analysis. Fixed costs do not change regardless of the volume of goods or services you produce, while variable costs fluctuate with production volume.

Break-Even Analysis

Break-even analysis tells you when your business will be able to cover all its expenses and begin to make a profit. Knowing your break-even point is vital for setting pricing strategies and understanding when you might expect to turn a profit.


4. Cash Flow Management

Managing cash flow is essential for the day-to-day operations of your business. Ensuring that you have enough cash to cover expenses and invest in growth opportunities is a crucial part of financial management.


5. Debt Management

Properly managing debt helps to maintain a strong credit rating and leverages growth. Borrowing is a common practice, but too much debt can strain your cash flow and threaten the survival of your business.


6. Taxes and Compliance

Understanding tax obligations and compliance requirements is essential for any business. Working with a tax professional can save you time and ensure that you meet all legal obligations.


7. Building Financial Relationships

Establishing good relationships with financial institutions, investors, and vendors can be advantageous in the long run. Whether it's obtaining a loan, negotiating payment terms with suppliers, or seeking investment, a strong financial network can be an invaluable asset.


8. Using Technology

Financial management software can streamline processes and provide real-time insights into your financial position. Investing in the right tools can save time, reduce errors, and allow you to focus more on growing your business. Quickbooks was one of the first things I got for my business!


9. Planning for Growth

Strategic financial planning for growth involves setting long-term goals and determining the best way to achieve them. This might include expanding to new markets, investing in new equipment, or hiring additional staff.


10. Seeking Professional Advice

Lastly, don't hesitate to seek professional financial advice. Accountants and financial advisors can provide personalized guidance tailored to your business needs.



The financial fundamentals are more than numbers and statements; they are the backbone of your business. Understanding these principles is crucial in guiding your business decisions, achieving your goals, and ensuring long-term success.

By embracing these fundamentals, small business owners can operate with confidence, knowing that they have the insights and tools they need to steer their business in the right direction. Whether you're a seasoned entrepreneur or just starting, it's never too late to get to grips with these financial basics. Remember, the success of your business isn't just about what you sell; it's about understanding and managing what keeps it running – the finances.

by Jenna Rainey 

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  1. Cindy says:

    Thank you for making it simple, Jenna.

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