E-Commerce Sites: How to Write Product Descriptions

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E-Commerce Sites: How to Write Product Descriptions

Business Resources

2/03/2021

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Did you know that there is a whole lot of strategy involved in writing descriptions for your products or services so that it reaches more eyes?

And it applies to a wide range of e-commerce platforms including Etsy, Shopify, Square Space, Creative Market…anywhere you list your products (or services in some cases!).

So in this episode I want to give you tips on how to use SEO and keyword research to improve the chances of your listings showing up in search results.

Related post: Pinterest Hacks that Will Make You and Your Work More Discoverable

 

Little Pearls of Wisdom

  • [02:00] One of the biggest factors in discoverability is SEO—search engine optimization.
  • [05:00] Keyword research example for someone who sells watercolor prints for nurseries
  • [07:32] In the product title, include broad keywords but also niched ones that have less competition.
  • [08:46] To get started with keyword research, head to UberSuggest.
  • [14:46] Are there other ways to describe the product? Paper type, envelope, etc. Include those in the description.
  • [15:55] Go to Pinterest for even deeper keyword research to get some creative additions.

 

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Related Episodes

Episode 62: How to Make More Money on Creative Market
Episode 24: E-Commerce Sites and What To Do When You Make No Sales
Episode 58: Pinterest Hacks that Will Make You and Your Work More Discoverable
Episode 76: Before You Hit Publish on a Blog, Do This First
Episode 51: 5 Reasons I Sold ZERO Semi-Custom Invitation Sets

 

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