Curious about how to build a brand but don’t know where to start? And what’s the difference between a business and a brand?
These days with websites and social media, so much of our business is visual. That’s why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details).
In this episode, get my 7-step process to building a business and a brand!
Little Pearls of Wisdom
- [00:57] Tip 1: Research your target audience.
- [02:34] Tip 2: Discover your voice and personality.
- [03:42] Tip 3: Choose your business name.
- [04:22] Tip 4: Come up with the aesthetic/look for your brand.
- [04:50] Tip 5: Create a logo.
- [05:30] Tip 6: Apply your branding across all platforms.
- [05:47] Tip 7: Be consistent with showing up.
- [06:15] Tip 8: Always be testing!
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Episode 43: How to Elevate Your Brand Through Visual Storytelling with Nick Onken
Episode 55: Why You Need to Stand Out to Succeed Online with Kira Hug
Episode 48: The Biggest Mistakes People Make When Creating a Website with Jen Olmstead
Episode 57: The Power of Niche Marketing with Tom Ross and Mike Janda
Episode 77: How to Set Goals and Hit Them