7 Steps to Build a Brand

jenna rainey

the blog

I’m an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

about me

get my exact supply list

"I'm undeniable proof the 'Starving Artist' narrative is made to be broken."



It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

free download

Wanna Learn to Watercolor?

i wrote some books

7 Steps to Build a Brand

Business Resources


written by






Curious about how to build a brand but don’t know where to start? And what’s the difference between a business and a brand?

These days with websites and social media, so much of our business is visual. That’s why I think every business owner should treat their business as a brand (in other words, give time and attention to the visual details).

In this episode, get my 7-step process to building a business and a brand!

Related post: How to Elevate Your Brand Through Visual Storytelling with Nick Onken


Little Pearls of Wisdom

  • [00:57] Tip 1: Research your target audience.
  • [02:34] Tip 2: Discover your voice and personality.
  • [03:42] Tip 3: Choose your business name.
  • [04:22] Tip 4: Come up with the aesthetic/look for your brand.
  • [04:50] Tip 5: Create a logo.
  • [05:30] Tip 6: Apply your branding across all platforms.
  • [05:47] Tip 7: Be consistent with showing up.
  • [06:15] Tip 8: Always be testing!


Subscribe & Review

If you had an ah-ha! moment or learned just ONE new valuable bit of information, I’d be so grateful if you would leave a 5-star review and tell me what you love most about this podcast. It’s a HUGE motivator for me to keep creating this for you. In addition, it helps our raking in iTunes so that more people discover this show.

And to make sure you never miss an episode (including any pop-up bonus episodes), click here to subscribe on Apple iTunes!


Links Mentioned


Related Episodes

Episode 43: How to Elevate Your Brand Through Visual Storytelling with Nick Onken
Episode 55: Why You Need to Stand Out to Succeed Online with Kira Hug
Episode 48: The Biggest Mistakes People Make When Creating a Website with Jen Olmstead
Episode 57: The Power of Niche Marketing with Tom Ross and Mike Janda 
Episode 77: How to Set Goals and Hit Them


Filed in:

share to:

Leave a Reply

Your email address will not be published. Required fields are marked *

super hot off the press

Art Topics


Business Resources


Looking for something else?

The Podcast




My work, tips and tricks, how-to's, and alllll the pretty flowers.

I've learned a thing or two and my momma taught me to share.

Show notes from the best in the biz... and my guests, too. *wink*

The latest art shenanigans I'm cooking up with brands I love!


See loads more art and #bts business things, with a few dashes of awkward humor.


We Should 'Gram Sometime...

Learn the Photoshop® tools and settings to get rid of that pesky paper background!

I can't give you a fat cat to cuddle, but here's the next best thing...

Free Course!