Now that I've been licensing my art for a few years and we're gearing up for our Brand Plus Brand course launch, I've been thinking about things I wish I had known before starting this journey.
So for this bonus episode, we turned the tables and I'm actually the guest answering questions from my licensing agent, Julie Turkel, on her podcast.
If you are an artist designer, photographer, any creative brand owner, and you've been thinking about getting into licensing, or maybe you are in licensing already, and you just want some insight on the journey, I think this is going to be a very interesting episode for you.
Related Post: A Chat with My Licensing Agent
Stellar insights
- [02:31] A brief history of my licensing career starting with yoga towels.
- [06:03] What I wish I would have known: How the industry works generally—from royalty rates, to how to organize libraries, to having a grasp on what is really attractive to manufacturers.
- [07:47] Licensing has been a humbling experience because it's such an expansive industry.
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Links mentioned
- Julie Turkel
- Julie's podcast
- Brand Plus Brand licensing course
Related Episodes
Episode 60: How to Build Passive Income as an Artist
Episode 59: Informative Shopping Research with Julie Turkel
Episode 29: A 7-Figure Licensing Program?! How Dabney Lee Got Started in Licensing
Episode 27: The Designer/Agent Relationship and How It Works with Julie Turkel
Episode 13: A Chat With My Licensing Agent Julie Turkel
I was wondering how I figure out what to charge? I’m afraid to do anything without knowing what to charge. I need something clear for what an art director would expect. Do they usually have a contract and price in mind or do I need to come up with the contract and price? Can you steer me in the direction of some clear cut information on how to charge for your art?
Sorry for the delay Samantha. Pricing in licensing can be very nuanced and depend on different factors. We talk about it in my course Brand Plus Brand. But to get you started, check out the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.