Jenna Rainey

CEO + ARTIST + EDUCATOR

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I’m Jenna Rainey. 

I'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

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CEO + AUTHOR + EDUCATOR
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I’m an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

Hey I'm Jenna!

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It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

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What I Wish I Had Known Before Licensing My Art

Business Resources

10/05/2020

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Jenna 

Now that I've been licensing my art for a few years and we're gearing up for our Brand Plus Brand course launch, I've been thinking about things I wish I had known before starting this journey.

So for this bonus episode, we turned the tables and I'm actually the guest answering questions from my licensing agent, Julie Turkel, on her podcast.

If you are an artist designer, photographer, any creative brand owner, and you've been thinking about getting into licensing, or maybe you are in licensing already, and you just want some insight on the journey, I think this is going to be a very interesting episode for you.

Related Post: A Chat with My Licensing Agent

 

Stellar insights

  • [02:31] A brief history of my licensing career starting with yoga towels.
  • [06:03] What I wish I would have known: How the industry works generally—from royalty rates, to how to organize libraries, to having a grasp on what is really attractive to manufacturers.
  • [07:47] Licensing has been a humbling experience because it's such an expansive industry.

 

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If you had an ah-ha! moment or learned just ONE new valuable bit of information, I'd be so grateful if you would leave a 5-star review and tell me what you love most about this podcast. It's a HUGE motivator for me to keep creating this for you. In addition, it helps our raking in iTunes so that more people discover this show.

And to make sure you never miss an episode (including any pop-up bonus episodes), click here to subscribe on Apple iTunes!

 

Links mentioned

 

Related Episodes

Episode 60: How to Build Passive Income as an Artist
Episode 59: Informative Shopping Research with Julie Turkel
Episode 29: A 7-Figure Licensing Program?! How Dabney Lee Got Started in Licensing
Episode 27: The Designer/Agent Relationship and How It Works with Julie Turkel
Episode 13: A Chat With My Licensing Agent Julie Turkel

 

by Jenna Rainey 

  1. SAMANTHA FISCHER says:

    I was wondering how I figure out what to charge? I’m afraid to do anything without knowing what to charge. I need something clear for what an art director would expect. Do they usually have a contract and price in mind or do I need to come up with the contract and price? Can you steer me in the direction of some clear cut information on how to charge for your art?

    • Jenna Rainey says:

      Sorry for the delay Samantha. Pricing in licensing can be very nuanced and depend on different factors. We talk about it in my course Brand Plus Brand. But to get you started, check out the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines.

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