Informative Shopping Research with Julie Turkel

jenna rainey

the blog

I’m an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

about me

get my exact supply list

"I'm undeniable proof the 'Starving Artist' narrative is made to be broken."



It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

free download

Wanna Learn to Watercolor?

i wrote some books

Informative Shopping Research with Julie Turkel

Business Resources


written by






Informative shopping research (sometimes referred to as competitive research) in the world of licensing is KEY, especially when pitching your work to partner with your dream manufacturing brand or licensing agent.

Informative research helps you answer these questions and more:

What’s trending (even outside your industry)?
What manufacturers have licensing programs?
What kind of designers and/or artists are manufacturers working with?
What void is there in X brand’s product line design?
What void is there in X agent’s design roster?
How can I improve my library of work to catch the eye of a manufacturer/agent?

In this episode, my licensing agent and co-instructor for Brand Plus Brand is back to giver her insider tips on the why and what of informative research.

Related Post: Art Licensing: Is It For You? How Does it Work?


Stellar insights

  • [02:14] Informative shopping helps you to understand how you can be unique in the marketplace.
  • [05:26] Impress with the pitch. Knowing what other designers that agents represent and knowing what artists already have licensing deals with your target manufacturers can inform you on where there might be a void and what you could offer that’s different.
  • [08:16] You can browse stores and look at product labels to see examples manufacturers and licensing partners.
  • [10:54] Aside from the list given in the Brand Plus Brand course, you can find search for agents to work with online or through events by licensing trade publications.
  • [13:11] Julie gives tips for organizing your asset library—categories, trends, seasons, themes, etc.
  • [16:38] Instagram is a great place to notice trends. (Tie Dye and affirmations are hugely popular right now!)
  • [18:44] Trend forecasting isn’t just for within your industry. If you’re a watercolor artist, you can look at fashion, home decor, etc.
  • [21:12] You can do informative shopping online by sleuthing on manufacturers websites and going down the research rabbit hole.
  • [22:13] Having a robust, diverse library can be incredibly beneficial when pitching to manufacturers.


Subscribe & Review

If you had an ah-ha! moment or learned just ONE new valuable bit of information, I’d be so grateful if you would leave a 5-star review and tell me what you love most about this podcast. It’s a HUGE motivator for me to keep creating this for you. In addition, it helps our raking in iTunes so that more people discover this show.

And to make sure you never miss an episode (including any pop-up bonus episodes), click here to subscribe on Apple iTunes!


Links mentioned


Related Episodes

Episode 13: A Chat With My Licensing Agent Julie Turkel
Episode 27: The Designer/Agent Relationship and How It Works with Julie Turkel
Episode 29: A 7-Figure Licensing Program?! How Dabney Lee Got Started in Licensing
Bonus Episode: The Future of Licensing AC (after COVID) with Julie Turkel
Episode 6: Secrets to Recurring Revenue as an Artist


Filed in:

share to:

Leave a Reply

Your email address will not be published. Required fields are marked *

super hot off the press

Art Topics


Business Resources


Looking for something else?

The Podcast




My work, tips and tricks, how-to's, and alllll the pretty flowers.

I've learned a thing or two and my momma taught me to share.

Show notes from the best in the biz... and my guests, too. *wink*

The latest art shenanigans I'm cooking up with brands I love!


See loads more art and #bts business things, with a few dashes of awkward humor.


We Should 'Gram Sometime...

Learn the Photoshop® tools and settings to get rid of that pesky paper background!

I can't give you a fat cat to cuddle, but here's the next best thing...

Free Course!