The importance of an email list is something I cannot stress enough! Especially when our economy is experiencing a downturn at the moment and customers are staying in doors, how are you as a business owner staying front of mind with your clients/customers?

If you're still scratching your head and asking, “Why start an email list? Email is dead!”…think again!

Email is the only way to *algorithm proof* your biz and allow you to keep in contact with your potential and existing customers! Creating an email list is the KEY to sustainability and helping you weather any storm that comes along.

Related post: An Overview of Email Marketing

If you're able to effectively nurture and develop relationships with your subscribers, the results and impact this can have on your brand and income is incredible!

When should you start an email list? NOW! Even if you're just starting a business, email should be your focus! The thing with email is, it compounds over time…the more you nurture it, the more it will grow! It's like my mom's garden…she's got such a good green thumb! 🙂

Little Pearls of Wisdom

• [02:22] Email marketing is more sustainable and profitable than social media.
• [03:44] It's crucial to have nurturing and consistent content weekly or biweekly that adds value—not just announcements once in a blue moon.
• [08:30] You can analyze valuable metrics (conversion rates, engagement rates, open rates, click rates, etc.)
• [10:30] Treat your email list like your pen pals!
• [11:40] Billions of people use email worldwide.
• [12:28] Email is a great way to build trust using personalization.

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Links Mentioned

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Related Episodes

Episode 36: An Overview of Email Marketing
Episode 18: BTS of a Six-Figure Course Launch
Episode 41: Should I Have a Blog?
Episode 46: The Importance of Customer Loyalty and Listening to Your Audience with Casey Graham
Episode 55: Why You Need to Stand Out to Succeed Online with Kira Hug