Why I'm Launching a Society6 Shop

jenna rainey

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Why I’m Launching a Society6 Shop

Licensing

9/17/2021

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BIG ANNOUNCEMENT: My Soceity6 shop* is officially open!

*This is my affiliate link which means I may earn a small commission at no extra cost to you.

 

Why am I launching a Society6 shop?

Let me take you back about 8 years. I had just started adding watercolor to my art biz bag of tricks and thought, “hmmm…should I make prints?” The process of creating my own prints in-house was daunting. I had a lot of projects I was juggling. Now, I decided it was best for my business to utilize a POD (print-on-demand site)! You know, have someone else do the heavy lifting for me!

Back then, Society6 was definitely well known, but it wasn’t as cute and savvy as it is today. And on top of that, I had very little understanding of the world of marketing and promoting prints and collections in those early days, so I sold zero things. Whoops.

Related: 3 of the Biggest Mistakes Print Shop Owners Make

So, what is bringing me back to Society6 this time around? 8 years later?

As you may know, I license my work. This means I’m working directly with brands and product manufacturers. They pay me either a flat fee, royalties or both to use my artwork/patterns on their products. Through the world of licensing, I’ve been able to launch a planner collection in Staples and Target, phone cases, laptop cases, baby clothes, toys and more. I don’t produce, print or ship any of the work. I just hand over the digital files that contain the approved artwork and watch them do the rest. It’s a dream.

Over the last three years that I’ve been licensing my work, I’ve had the dream of getting my work into the home goods category: pillows, rugs, wallpaper, bath towels, etc. When my agent, Julie Turkel, heard that Deny Designs was acquired by the same parent group as Society6, we decided to pay attention!

Deny Designs is an on-demand custom home goods site that now supplies Society6’s wholesale brand!

Not only this, but for YEARS I’ve been asked to commission artwork or sell prints of my work. I had always turned it down. Why? Because I just do not want to mess with the time and labor of packaging and shipping my work. I did it for many years when I first started my business nearly ten years ago. Now, I’m just not interested in the overhead and the extra hours. But, because we’ve tested out the quality of Society6’s work (it’s on point!) and I want to be able to offer a shop with art prints, pillow cases and more to YOU, I’ve been getting all the pieces together to launch a shop with Society6!

Check out my shop here!* My floral pieces, landscapes, nudes and more are included in the launch and I can’t wait for you to see it!

*This is my affiliate link which means I may earn a small commission at no extra cost to you.

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