Jenna Rainey

CEO + ARTIST + EDUCATOR

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I’m Jenna Rainey. 

I'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

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I’m an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

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Understanding Art Licensing and Surface Pattern Design

Business Resources

1/19/2024

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Jenna 

Getting started in art licensing and surface pattern design can be a transformative journey for artists and designers. This blog post will guide you through the initial steps and strategies, inspired by my Brand Plus Brand course, to help you navigate and thrive in this exciting field!

Related: Art Licensing: Is It For You? And How It Works

 

Understanding Art Licensing and Surface Pattern Design

Art licensing involves allowing companies to use your artwork on their products, while surface pattern design focuses on creating patterns for use on various surfaces like textiles, wallpaper, and more. Both offer lucrative opportunities to monetize your creativity.

 

Developing Your Unique Style

Your unique artistic voice is crucial. It's what sets your work apart in a competitive market. Dedicate time to explore different mediums, subjects, and techniques. This exploration will help you find your signature style, which is essential in making your work recognizable and appealing to potential licensors.

 

Mastering the Technical Skills for Art Licensing

It's essential to have a strong foundation in the technical aspects of your craft. This includes understanding color theory, composition, digitizing and mastering software like Adobe Photoshop and Illustrator, which are industry standards for creating and manipulating digital artwork.

 

Building a Compelling Portfolio

Your portfolio is your visual resume. It should showcase your best work, reflect your unique style, and be tailored to appeal to the types of companies you want to work with. A diverse portfolio can open doors to various opportunities in the licensing world.

 

Learning About the Business of Art Licensing

Understanding the business side of art licensing is crucial. This includes knowledge about contracts, copyright laws, royalty rates, and how to price your work. Having a grasp on these aspects ensures you protect your intellectual property and get fair compensation for your work.

 

Networking and Making Industry Contacts

Networking is key in the art world. Attend trade shows, join online communities, and connect with other artists and potential clients. Building relationships can lead to collaborations, partnerships, and new opportunities.

 

Using Social Media Strategically

Social media is a powerful tool for artists. Platforms like Instagram can be used to showcase your work, tell your brand story, and connect with a wider audience. Engaging content and a consistent posting schedule can help attract potential clients and collaborators.

 

Pitching Your Work

Learning how to effectively pitch your work to potential clients is vital. This includes creating compelling presentations and understanding what manufacturers and companies look for in design collaborations.

 

Continuous Learning and Adaptation

The art and design world is constantly evolving. Stay updated with the latest trends, techniques, and industry news. Continuous learning and adaptation are key to staying relevant and successful.

If you're inspired to embark on this journey, consider exploring my Brand Plus Brand course. It offers in-depth insights, is co-led by myself, licensing agent Julie Turkel and expert surface pattern designer Jos. From developing your artistic style to understanding the business of licensing we cover all the ins and outs. The course includes modules on various aspects of art licensing, including creating work, pitching, and building a brand on social media.

Whether you're a seasoned artist or just starting, the world of art licensing and surface pattern design offers a realm of possibilities. With dedication, creativity, and the right guidance, you can turn your artistic passion into a thriving business.

Embrace the journey, and remember, every step you take is a move towards realizing your creative and business potential!

by Jenna Rainey 

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