build extra income and extra exposure doing what you LOVE!
BUILD EXTRA INCOME AND EXTRA EXPOSURE DOING WHAT YOU LOVE!
No more trading time for money!
No More Trading Time For Money!
Booking commissions, printing and producing prints of your artwork, managing the production and the shipping...to sum it all up: EXHAUSTING!!
You've heard that diversifying your income is the key to success as a business owner, but how? Licensing. That's how.
Licensing your work means you work with brands (get it, B+B ;) who pay you to recreate YOUR work on THEIR products!!
They handle all the headaches, the printing, the production, managing customers, getting it into retail stores and more, while you get to focus on the stuff you love all while receiving checks in the mail! Sounds bomb, right?
As a creative, you know the tiresome struggle of being a one-man show—
Ready to actually make a living doing what you love?
Licensing your art as a surface pattern designer means taking away the overhead and focusing on the part you love!
Brand collabs means boosting exposure and building a name for you brand in retail!
Don't lose years of your life to Google Search when you can receive the blueprint of the biz from the pros!
The exact systems for licensing your work to other companies so you can build extra income and extra exposure doing what you LOVE!
Licensing & Collaboration
This is your complete rundown of the licensing business model. We define the terms for you, help you discover and hone your signature style, and how to adjust your mindset for success in the industry!
Research & Organize
The foundation of a great brand collab is understanding trends. Essentially, we're teaching you how to be a detective—using informative shopping research to find contacts for collabs and forecast trends.
Creating the work
Jenna (artist) and Jos (surface pattern designer) are teaming up to bring you the best surface pattern design course out there! Learn how to create a perfect scan, the steps to edit and color correct your artwork in Adobe Photoshop, and how to design seamless patterns and a cohesive collection in Adobe Illustrator. Jos has created patterns in-house for brands like Rifle Paper Co., The Jungalow and Magnolia...she knows a thing or two about this!
Partnerships & Pitching
In this module, you'll learn key questions to consider before signing the dotted line and you get to see a real life art submission with Williamson Home. And we equip you with a customizable brand book template with notes from Julie that will give you direct insight into what agents and manufacturers look for and customizable email copy to use when pitching your work!
The Business of Licensing
No idea how to price your work? How royalty rates work? In this module, we equip you with a complete cheat sheet for terms and best practices in both pricing, royalties and contracts. We'll also be doing a contract walk-through with Grant from Framework Law Group so you can see exactly how to read a licensing agreement!
Building your brand on ig!
Jenna is bringing you her best tips on building a brand on Instagram. This isn't a course on how algorithms work or spamming your way to your next 10,000 followers, NO! I teach you how to create marketable art and a social media presence that has you standing out and attracting your dream collabs!
Creating a brand book and portfolio full of show-stoppers
Building collections for licensing that land the deals
Understand how to find licensing contacts to even work with in the first place
Negotiate and pitch your work with confidence from knowing how the business works
Shortcuts for creating your Brand Book, pattern collections and organizing your work
Step-by-step look at how to do all the tech stuff like scanning, digitizing, creating repeats and more!
Clients: Blue Sky Planners, Pixar, Lovevery, LittleSleepies and More!
I've taught hundreds of thousands of students online through my courses and tutorials and have (organically!) grown my Instagram to over 219K followers. My work can be found in major retail stores and online collabs with Staples, Target, Pixar, LittleSleepies, Toki Mats, Casetify and more!
learn from the pros!
Clients: Dabney Lee, TravelWriteDraw and More!
I'm a licensing agent with over 25 years of experience in working with celebrity clients (ahem! Jonathan Adler and Nate Berkus), big box retail stores and more. Negotiation, legal protection and helping establish a brand is what I know and do best!
Clients: Justina Blakeney of The Jungalow, Anna Bond of Rifle Paper Co., Joanna Gaines of Magnolia and more!
Over the course of my years in the industry, I've had the pleasure of designing for some of the top names in the Accessories and Fashion businesses including Coach, Chico's FAS, in the home textiles space at Loloi for Justina Blakeney and Joanna Gaines. I also have experience illustrating custom artwork for Target and Home Goods. As the designer behind the designs, I'm putting my own collections out into the world as Just Jos™ to create joy through product, and inspire others to do the same by sharing my experience along the way.
Meet the experts
Hear From Experts In Manufacturing!
Williamson Home is a manufacturing company that works with artists and designers around the world and supplies products to major retailers such as TJ Maxx, Wayfair, Hobby Lobby and more! Anne and Michelle are joining us for two guest expert interviews where you'll get to see a live and honest review of Jenna's licensing portfolio and a lesson on licensee and licensor communication best practices.
Expert In Business and Intellectual Property!
Grant has been Jenna's go to attorney for all legal matters throughout her career and he joins us for a guest expert interview on de-coding legal jargon in licensing contracts. He walks through, line by line, an actual licensing contract Jenna received and defines each term, makes comments about what he would change or request and more!
10+ hours of video training (40+ videos) plus handouts and a student-led community where you can ask questions and meet new friends!
Guest expert interviews with licensees, surface design pros, an IP attorney and more! We get a little science-y with some of the experts!
Ongoing access to the course, and any updates we add in the future (at no extra cost!), so go at your own pace!
I'm an award winning artist and designer, the best-selling author of Everyday Watercolor and Everyday Watercolor Flowers, YouTube educator with over 290K subscribers and a Scorpio rising who is hell-bent on teaching everyone how to find their inner creative voice.
Grab your seat today and get our Licensing Agent Bonus Website List!
We've curated a master list of licensing agents and agency websites so all you do is click "send" on that pitch email and land yourself an agent!
Like Costco free samples, I've got a taste test for you! Hit play on the video and I'll show you through the course! What lessons are included in each module, what the member area looks like, a peek at the handouts and more!
I want you to love it. And trust me, I get it. Even the smallest of investments can sometimes cause your tummy to swirl. To take away all of that risk, I'm giving you a 30-day satisfaction guarantee.
You will have 30 days from the time you purchase Brand Plus Brand, to complete the course handouts and your customized pitch deck with your brand presentation. After this, if you feel it’s not for you, simply send us an email at firstname.lastname@example.org, provide your course work, and we’ll send you a full refund!
FULL DETAILS HERE
You're looking for someone else to do the work for you.
You're looking for quick results (may happen, but you gotta show up!).
You don't have the time to invest in yourself and dreams ever.
You're just looking to copy work and strategies and bounce.
You're READY to take your brand to another level.
You don't have a business yet, but you need all the answers of where and how to get started in licensing.
You have a semi-successful licensing business, but you need to learn some stuff from the pros
You're passionate about learning and implementing to see results.
As soon as you purchase! You will receive a confirmation email from Kajabi, our new learning platform, with the login information you created at checkout and the link to access our private Facebook group.
Frequently Asked Questions
Great question! This course includes over 30 pages of guides and handouts to go along with each module, over 10 hours worth of video courses and bonus modules, and customizable templates. The course is self-led but you do get access to a student-led community group!
Absolutely! The internet is a beautiful thing. If you have internet access, you can take this course AND licensing is a global industry. I've worked with manufacturers in Canada, Europe and more! P.S. One of our students in the course is from Poland and works with US brands, too!
Great question! These two courses are completely different. Pen to Press is a course on custom stationery design and working with stationery CLIENTS, while this course covers licensing. How to write contracts, how to price your work, how to find the right partnerships, building and organizing a portfolio, etc. This is the next step in terms of career for most creatives if you’re wanting to get into passive income and working with brands. Licensed artists can find their work on products like home goods, office supplies, etc. in retailers, while custom stationery clients (Pen to Press group) will be working on wedding stationery or custom greeting cards.
People who pay, pay attention. This course is meant to help people who are serious about licensing their work and growing their business. Spending under $1100 for this content is an insane deal and if you put in the work you learn, your results will turn into profit. You have the potential to make the money you spend on this course back in no time! Or…if you’re not serious, you could spend the next few years figuring it out on your own and hopefully making it work in this highly competitive marketplace!
Absolutely! If you want all the guesswork taken out of the beginning stages (and then some!), then you're right for this course.
Great question! The payment plan students take a lot more monitoring/work on our end. We have to check each subscription every month to make sure payments are going through (credit cards change) and communicate with you to help you avoid late fees!
YUP! I have a friend who makes 7-figures a year just off of her licensing business! But as I've mentioned before, you've gotta implement and put in the work from this course. Just because you hit purchase, doesn't automatically guarantee success!
Nope! In the course we have a bonus module dedicated to HELPING you grow your Instagram following, but it's definitely not necessary to have this in order to license your artwork.
ABSO-FRIGGIN-LUTELY!! That's what makes this course and investment so bomb! We're continually looking at the course to update the content, making sure it's always the best educational content out there on licensing AND that all of the topics stay super relevant for you and your business. We take feedback from our students very seriously and want to continue to help you grow your business!
Adobe Photoshop and Illustrator (at least Illustrator), a registered business for when you start working with licensees/manufacturers, a lawyer on deck that can help you register your trademark if necessary (we have recommendations inside the course), an agent (not required and we have a whole spreadsheet full of agents that you contact to pitch to)! Dropbox for organizing your files and Canva for making quick one-sheets are two of my other go-to platforms that I recommend!