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hey friend!

I’m Jenna Rainey. 

I'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.



                                              Take the quiz to get your flow back! 
Feeling creatively stuck?  
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Jenna Rainey

build extra income and extra exposure doing what you LOVE!


let's Take the "hustle" out of self-employed!

The exact systems for licensing your work to other companies



Work less, live more—while doing what you     

"Brand Plus Brand gave me the confidence to negotiate a five-figure licensing deal from one licensing project and, when I saw the paid invoice in my bank account, I was stunned."

- Ania of mama fabrics

Over 800+ students have taken this course. Hear from them as they share exactly how this course transformed their lives.

Read the success stories here!

Imagine This:

More Passive Income

Licensing your art as a surface pattern designer means taking away the overhead and focusing on the part you love!

Build Brand Recognition

Brand collabs means boosting exposure and building a name for you brand in retail!

No More Headaches

Don't lose years of your life to Google Search when you can receive the blueprint of the biz from the pros!

The exact systems for licensing your work to other companies so you can build extra income and extra exposure doing what you LOVE!

Brand Plus Brand


read the course curriculum here!

Licensing & Collaboration

This is your complete rundown of the licensing business model. We define the terms for you, help you discover and hone your signature style, and how to adjust your mindset for success in the industry!

Module one:


Read the course curriculum here!

Research & Organize

The foundation of a great brand collab is understanding trends. Essentially, we're teaching you how to be a detective—using informative shopping research to find contacts for collabs and forecast trends.

MOdule two:

Read the course curriculum here!

Creating the work

Jenna (artist) and Jos (surface pattern designer) are teaming up to bring you the best surface pattern design course out there! Learn how to create a perfect scan, the steps to edit and color correct your artwork in Adobe Photoshop, and how to design seamless patterns and a cohesive collection in Adobe Illustrator. Jos has created patterns in-house for brands like Rifle Paper Co., The Jungalow and Magnolia...she knows a thing or two about this!

Module three:

Read the course curriculum here!

Partnerships & Pitching

In this module, you'll learn key questions to consider before signing the dotted line and you get to see a real life art submission with Williamson Home. And we equip you with a customizable brand book template with notes from Julie that will give you direct insight into what agents and manufacturers look for and customizable email copy to use when pitching your work!

Module Four:

Read the course curriculum here!

The Business of Licensing

No idea how to price your work? How royalty rates work? In this module, we equip you with a complete cheat sheet for terms and best practices in both pricing, royalties and contracts. We'll also be doing a contract walk-through with Grant from Framework Law Group so you can see exactly how to read a licensing agreement!

Module Five:


Read the course curriculum here!

Building your brand on ig!

Jenna is bringing you her best tips on building a brand on Instagram. This isn't a course on how algorithms work or spamming your way to your next 10,000 followers, NO! I teach you how to create marketable art and a social media presence that has you standing out and attracting your dream collabs!

Module six:

Creating a brand book and portfolio full of show-stoppers

Building collections for licensing that land the deals

Understand how to find licensing contacts to even work with in the first place

Negotiate and pitch your work with confidence from knowing how the business works

Shortcuts for creating your Brand Book, pattern collections and organizing your work

Step-by-step look at how to do all the tech stuff like scanning, digitizing, creating repeats and more!

Invest now and reap the benefits for many years to come...


Clients: Blue Sky Planners, Pixar, Lovevery, LittleSleepies and More!

I've taught hundreds of thousands of students online through my courses and tutorials and have (organically!) grown my Instagram to over 219K followers. My work can be found in major retail stores and online collabs with Staples, Target, Pixar, LittleSleepies, Toki Mats, Casetify and more!

learn from the pros!

Jenna Rainey | Artist and print designer

Clients: Dabney Lee, TravelWriteDraw and More!

I'm a licensing agent with over 25 years of experience in working with celebrity clients (ahem! Jonathan Adler and Nate Berkus), big box retail stores and more. Negotiation, legal protection and helping establish a brand is what I know and do best!

Julie Turkel | licensing agent and brand expert

Clients: Justina Blakeney of The Jungalow, Anna Bond of Rifle Paper Co., Joanna Gaines of Magnolia and more!

Over the course of my years in the industry, I've had the pleasure of designing for some of the top names in the Accessories and Fashion businesses including Coach, Chico's FAS, in the home textiles space at Loloi for Justina Blakeney and Joanna Gaines. I also have experience illustrating custom artwork for Target and Home Goods. As the designer behind the designs, I'm putting my own collections out into the world as Just Jos™ to create joy through product, and inspire others to do the same by sharing my experience along the way. 

Jos Sipowicz | professional pattern designer

Meet the experts

Hear From Experts In Manufacturing!

Williamson Home is a manufacturing company that works with artists and designers around the world and supplies products to major retailers such as TJ Maxx, Wayfair, Hobby Lobby and more! Anne and Michelle are joining us for two guest expert interviews where you'll get to see a live and honest review of Jenna's licensing portfolio and a lesson on licensee and licensor communication best practices.

Anne Brown & Michelle Tacony | product development williamson home

Expert In Business and Intellectual Property!

Grant has been Jenna's go to attorney for all legal matters throughout her career and he joins us for a guest expert interview on de-coding legal jargon in licensing contracts. He walks through, line by line, an actual licensing contract Jenna received and defines each term, makes comments about what he would change or request and more!

Grant atkinson | Managing attorney at Framework law group

10+ hours of video training (40+ videos) plus handouts and a student-led community where you can ask questions and meet new friends!

in-depth video training

Guest expert interviews with licensees, surface design pros, an IP attorney and more! We get a little science-y with some of the experts!

We talk to the experts!

Ongoing access to the course, and any updates we add in the future (at no extra cost!), so go at your own pace!

unlimited access

what's inside the course?

I'm an award winning artist and designer, the best-selling author of Everyday Watercolor and Everyday Watercolor Flowers, YouTube educator with over 300K subscribers and a Scorpio rising who is hell-bent on teaching everyone how to find their inner creative voice.

I’m Jenna Rainey. Your new Art Coach and business bff.

Jenna in the wild:

Grab your seat today and get our Licensing Agent Bonus Website List!

We've curated a master list of licensing agents and agency websites so all you do is click "send" on that pitch email and land yourself an agent!


The licensing agency I just signed with was from your licensing agent list inside the course. I'm so grateful! Brand Plus Brand has given me a really clear vision plus all the tools to get there.

- Kourtni Gunn

National Park Landscape Art Turned to Puzzles!

One of my biggest wins has been my most recent collaboration after taking the B+B course — a brand called Micro Puzzles. I now have my National Park watercolor landscapes printed on Micro Puzzles and now a big National Park merch brand called Parks Project wants to get them in their online store.

Kendra, Artist

Get the Roadmap to Licensing Your Art

Brand Plus Brand is the roadmap you need to start selling your art. Now when someone wants to work with me, I’m ready. I have my proposal, pitch deck and pricing all in place. I’m so glad I trusted Jenna - she’s honest and transparent. She's exactly the mentor I need.

Sara, Artist

Read more success stories here

Study at your own pace

Plan based on different learning styles

student-led facebook community

Follow expert guidance

A Video Walk-Through!

Like Costco free samples, I've got a taste test for you! Hit play on the video and I'll show you through the course! What lessons are included in each module, what the member area looks like, a peek at the handouts and more!

filed in:

Sneak peeks!

What have you got to lose?

I want you to love it. And trust me, I get it. Even the smallest of investments can sometimes cause your tummy to swirl. To take away all of that risk, I'm giving you a 30-day satisfaction guarantee.

You will have 30 days from the time you purchase Brand Plus Brand, to complete the course handouts and your customized pitch deck with your brand presentation. After this, if you feel it’s not for you, simply send us an email at, provide your course work, and we’ll send you a full refund!


30-day Guarantee



This   for you if...

You're looking for someone else to do the work for you.

You're looking for quick results (may happen, but you gotta show up!).

You don't have the time to invest in yourself and dreams ever.

You're just looking to copy work and strategies and bounce.

This is    for you if...

You're READY to take your brand to another level.

You don't have a business yet, but you need all the answers of where and how to get started in licensing.

You have a semi-successful licensing business, but you need to learn some stuff from the pros

You're passionate about learning and implementing to see results.

When does the course start?

As soon as you purchase! You will receive a confirmation email from Kajabi, our new learning platform, with the login information you created at checkout and the link to access our private Facebook group.

Frequently Asked Questions

What comes with the course?

Great question! This course includes over 30 pages of guides and handouts to go along with each module, over 10 hours worth of video courses and bonus modules, and customizable templates. The course is self-led but you do get access to a student-led community group!

Can I take this course if I'm not in the U.S.?

Absolutely! The internet is a beautiful thing. If you have internet access, you can take this course AND licensing is a global industry. I've worked with manufacturers in Canada, Europe and more! P.S. One of our students in the course is from Poland and works with US brands, too!

What's the difference between this course and Pen to Press?

Great question! These two courses are completely different. Pen to Press is a course on custom stationery design and working with stationery CLIENTS, while this course covers licensing. How to write contracts, how to price your work, how to find the right partnerships, building and organizing a portfolio, etc. This is the next step in terms of career for most creatives if you’re wanting to get into passive income and working with brands. Licensed artists can find their work on products like home goods, office supplies, etc. in retailers, while custom stationery clients (Pen to Press group) will be working on wedding stationery or custom greeting cards.

How do I know this course will be worth it?

People who pay, pay attention. This course is meant to help people who are serious about licensing their work and growing their business. Spending under $1100 for this content is an insane deal and if you put in the work you learn, your results will turn into profit. You have the potential to make the money you spend on this course back in no time! Or…if you’re not serious, you could spend the next few years figuring it out on your own and hopefully making it work in this highly competitive marketplace!

I'm only just getting started with my creative business, is this still for me?

Absolutely! If you want all the guesswork taken out of the beginning stages (and then some!), then you're right for this course.

Why is the payment plan more than the one-time payment?

Great question! The payment plan students take a lot more monitoring/work on our end. We have to check each subscription every month to make sure payments are going through (credit cards change) and communicate with you to help you avoid late fees!

Can you live off of licensing?

YUP! I have a friend who makes 7-figures a year just off of her licensing business! But as I've mentioned before, you've gotta implement and put in the work from this course. Just because you hit purchase, doesn't automatically guarantee success!

Do I need a large following on Instagram to be successful in licensing?

Nope! In the course we have a bonus module dedicated to HELPING you grow your Instagram following, but it's definitely not necessary to have this in order to license your artwork.

Do current students get new updates?

ABSO-FRIGGIN-LUTELY!! That's what makes this course and investment so bomb! We're continually looking at the course to update the content, making sure it's always the best educational content out there on licensing AND that all of the topics stay super relevant for you and your business. We take feedback from our students very seriously and want to continue to help you grow your business!

What programs and paperwork do I need for the course and for licensing?

Adobe Photoshop and Illustrator (at least Illustrator), a registered business for when you start working with licensees/manufacturers, a lawyer on deck that can help you register your trademark if necessary (we have recommendations inside the course), an agent (not required and we have a whole spreadsheet full of agents that you contact to pitch to)! Dropbox for organizing your files and Canva for making quick one-sheets are two of my other go-to platforms that I recommend!