3 Tips for Growing a Stationery Business

jenna rainey

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3 Tips for Growing a Stationery Business

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This one’s for all you designers out there who want to start—or grow!—a thriving stationery business.

I started my business 8 years ago as a stationery designer and after 5 wonderful years of amazing clients, I decided to shift my focus and sell the company.

During those 5 years I learned SO much. I had no formal training or experience so I basically jumped in the deep end with two feet and figured things out as I went.

So now we’re here so you can learn from my mistakes and also learn about things I wish I would’ve known about sooner.

But remember, there’s so much value to be gleaned from every mistake and every win. Keep going. The hills and valleys are part of the journey. You’ve got this.

Related post: How I Grew a Six-Figure Stationery Business


Little Pearls of Wisdom

  • [01:45] My business started by accident when I worked up the courage to post some work on Instagram with hashtags.
  • [03:00] The increased work was exciting but also included loads of mistakes and sleepless nights.
  • [04:50] Tip #1: Make Pinterest your BFF.
  • [06:55] Tip #2: Make sure your site reflects your message.
  • [08:55] Tip #3: Along with the site, be clear about your ideal customer avatar.


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Links Mentioned


Related Episodes

Episode 3: My Story: From Side Hustle to Thriving Business
Episode 7: How I Grew a Six-Figure Stationery Business
Episode 49: 5 Tips for Handling High Maintenance Clients
Episode 50: Navigating Trends as a Stationery Designer with Wiley Valentine
Episode 51: 5 Reasons I Sold ZERO Semi-Custom Invitation Sets
Episode 52: What to Do When Your Client Wants a Refund


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