SURPRISE guys! We’ve been working tirelessly over the last year to launch this new brand, and it’s FINALLY HERE! If you only recently started following me on Instagram, then you might not know what that’s all entailed, so for you, and those of you curious about the why of the rebrand… here you have it:
A little over 5 years ago, when I was 23, I started painting and doodling with a calligraphy pen from my kitchen table (read more about my start in THIS POST). When I started booking my first clients and wedding stationery jobs, I quickly discovered that I needed a name for myself. Now, because I had never intended to start a business and make money off of art, naming my business came about quickly and I didn’t do much of any critical or strategical thinking. I didn’t have goals in mind of where I wanted my business to be in 5+ years, because I didn’t know where I wanted it to be in 5 days. All I knew at the time was, I’m getting hired for wedding calligraphy and stationery jobs…I want my name to be elegant and romantic. I’ve always loved the French language, so one day, before I launched my Etsy shop (which had a few products in there like Calligraphy addressing services and custom calligraphed vows), my husband John and I were sitting on the couch, brainstorming ideas for this new “business” and landed in Google Translate. After typing in a couple words and phrases I liked, we landed on “Mon Voir.”
Mon Voir has grown from a one person, solopreneur business (ehem, this girl), to a small but mighty team creating custom stationery for weddings and events. For the last 5 years, I’ve gone from being the calligrapher, illustrator, designer, administrator, bookkeeper, errand runner, blog post writer, social media manager, etc. to Creative Directing and slowly releasing my duties in the “wedding world.” Over the years, I’ve found that my expertise is in licensing, teaching, helping grow small businesses and designing products, while working on wedding stationery has shifted out of focus for me and onto Brooke Dieda.
Within 2 years of starting Mon Voir, I grew my business from 0 wedding clients to doing nearly 45 CUSTOM stationery jobs in one year…now, if you’re a wedding stationer, you know how intensive custom stationery jobs can be…by year 3, I’d booked nearly 100. I was slammed, overwhelmed and couldn’t do it alone. In comes Brooke. She started for me as an apprentice, learning my style of calligraphy so she could take on alllll the envelope addressing and handwritten, calligraphy busy work. She was our “in-house calligrapher,” for about a year doing this so I could focus on the designing and project management end of each cust client project. As that first year of her being the wedding calligrapher progressed, I took on more workshops/teaching jobs and signed my first book deal for “Everyday Watercolor.” Now, writing a book is no easy task, and I soon learned this as I was trying to manage and design for my 40+ custom wedding clients, and meet the crazy deadlines from my publisher. This eventually pushed me into training Brooke in the ways of design. Prior to her calligraphy apprenticeship, she had very little experience in calligraphy and absolutely NO experience with design programs, working with clients, etc., but I was DESPERATE.
Fast forward to present day and Brooke has now been taking on all of the wedding jobs, from pen to press, while I work on all the other projects I have going on. We’re essentially running, managing, designing, illustrating, etc. for two separate businesses: her for Mon Voir, and me: Jenna Rainey. I now get inquiries and work with food and health clients, lifestyle brands, clothing and textile companies, etc. Not to mention all of the education through online classes and products that I have, an online school that I have launching later this year and BOOKS. I couldn’t have imagined how my business would transform 5 years ago when I started, but I wouldn’t want it any other way. While I’ve LOVED how I started and it’s taught me a ton, and of course it’s hard to part ways with something you grew and created, it is time. Strategically, it makes more sense. Along with my books that I already have out and in the works, I’ll soon have products sitting on retail shelves (think journals, stationery sets, yoga towels, etc.) and my business name needs to be recognizable in any format. It needs to be something people can pronounce (ha!) and something I don’t have to explain every time someone asks me, “What’s your business called?”
However, while I am launching into this new site, new brand, Mon Voir still lives on and THRIVES. The name will be carried on through my apprentice, now kick a$$ wedding stationer, Brooke. I/we have grown Mon Voir into one of the most sought after custom stationery design agencies in the biz, and the aesthetic, expertise and service will live on with the name. The look and feel will all be the same, just run by Brooke! She and I are super tight, too, so you better believe I’ll be checking in from time to time on the biz and what not.
But, I am so excited. Excited beyond belief in fact, for where my business is going. I’ve been working under the radar on this launch with an incredible team for over a YEAR to make this site exactly what it needs to be. Along with that, I haven’t been sharing much of this either, but I will be launching essentially an online school for those of you who are stationers, or designers, small business owners, etc. you will soon have the resources on how I grew my business from a $0 to a six figure income in 2 years, all the social media know how I’ve learned in growing my own following and creating customers, etc. to everything I know after my years of experience from paintbrush to press. Yep! It’s going to be so good and I can’t wait for it to launch. If you’re super anxious about this, just like me, make sure to sign up for our mailing list so you can hear the news right when it drops!
In the meantime, thank you, thank YOU! From the bottom of my heart, thank you for reading, thank you for taking the time to look at the new and improved site. My business wouldn’t even be possible if it weren’t for people like you who have followed my journey on Instagram, clicked that link to read, signed up for that class or bought the book, etc. So, I’m excited to give YOU more content, help you through growing your own business or developing your skills as a watercolorist. I’m excited to take you along for the ride by sharing updates and personal life through social media and class dates, product and class launches as they come.
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