Brand + Brand
The exact system to setting up a thriving creative business so you can work less and live more – all while doing what you
love!
Calling All Brand Owners!
With over 30 years worth of experience combined, join me (Jenna, aka the artist) and Julie (licensing agent and business consultant) in an online course that will help you convert your creativity into a thriving career!
No matter what level you're at—from hobbyist to thriving professional—Brand Plus Brand is the creative's roadmap to business... from how to find clients, to pricing and contracts, to product mockups and pitching, social media and more!
"There's no fluff or B.S. in Jenna's courses."
“There’s no fluff or B.S. in Jenna’s courses. I’ve taken them ALL and each one is absolutely life changing. Literally trust anything this woman says with my life, lol!”
LINDSAY ARMSTRONG
Designer
"I'm only on the third module today and the amount of information is mind blowing."
“I’m only on the third module today and the amount of information is mind blowing. Beyond that, it has me thinking about my brand in a whole new way!”
TINA T.
Freelance Illustrator
“BEST money I've ever spent on my business. Hands down!!”
MONICA G.
LET'S CRACK THE CODE!
My agent and co-instructor Julie is handing over the exact systems she uses with her clients...
so you can define your niche, attract your dream work and negotiate deals like a BOSS.
Along with that, I will be educating you on how to master Photoshop to create a digital library of work, creating product mock-ups to include in pitch decks, and utilizing the power of social media and platforms like Creative Market and Pinterest to generate recurring revenue!
My agent and co-instructor Julie is handing over the exact systems she uses with her clients...
so you can define your niche, attract your dream work and negotiate deals like a BOSS.
Along with that, I will be educating you on how to master Photoshop to create a digital library of work, creating product mock-ups to include in pitch decks, and utilizing the power of social media and platforms like Creative Market and Pinterest to generate recurring revenue!
(ahem...Nate Berkus is on that list!)
THAT'S INSANE! ALL UNDER $1000?! YOU BET.
* Record Scratch *
Learn what it takes to craft a creative career you love that helps you achieve your dreams!
Your dream is worth investing in.
THIS COURSE IS FOR YOU IF YOU WANT TO LEARN:
AND SO MUCH MORE!!
Defining your style, strengths, and niche
How to create work for products
Cheat sheet to contracts, licenses, copyrights and more!
Keyword research and trend forecasting on platforms like Etsy, Pinterest, Creative Market, etc.
Tips on beating the algorithm and growing your following
Putting together a killer library of work
Start growing your network and establishing relationships
Pricing your work for flat fees, advances and royalty rates
Digitizing artwork and how to prepare files to send to brands
Create a show stopping brand presentation deck to pitch to agents and brands
It's like they looked at my Google search history and made it into an online course!
All the questions I’ve been studying in one easy course!
Alli Koch
(@allikdesign)
invest now & reap the benefits
for many years to come!
OR
You could purchase this course (*under $1000 is a STEAL!!) and learn all you would need and more!
You could spend THOUSANDS of dollars hiring a brand consultant, or years worth your time figuring this stuff out…
You’ll learn the entire business model for attracting dream brands and passive income for your creative business. This is actionable, step-by-step information for growing your brand, strategies behind working in licensing, finding agents and manufacturers and more! Read more about each module below!
Over 30 pages of additional information to help you apply everything you’ve learned. We’ve also developed a library of customizable templates (ex. pitch deck) for you to start using today!
You can work through the course at any time, from anywhere as long as you have internet access! We’ll also have a private Facebook group for students to ask questions, share progress and network!
You’ll learn the entire business model for attracting dream brands and passive income for your creative business. This is actionable, step-by-step information for growing your brand, strategies behind working in licensing, finding agents and manufacturers and more! Read more about each module below!
Over 30 pages of additional information to help you apply everything you’ve learned. We’ve also developed a library of customizable templates (ex. pitch deck) for you to start using today!
You can work through the course at any time, from anywhere as long as you have internet access! We’ll also have a private Facebook group for students to ask questions, share progress and network!
Registering for Brand Plus Brand will not only give you access to all five modules, with video tutorials, templates, and worksheets, but you’ll also get these bonuses, for free. Including…
Sounds amazing! What's included?
ongoing ACCESS TO ALL MODULES!
OVER 30 PAGES OF HANDOUTS!
SUPPORT + FEEDBACK IN OUR PRIVATE FACEBOOK GROUP!
1-TIME PAYMENT
5 MONTHLY PAYMENTS
$897
$197
GRAB YOUR SEAT NOW
GRAB YOUR SEAT NOW
PAY IN FULL
PAYMENT PLAN
Registration is open!
Registration is open!
Note: All prices are listed in USD
Note: All prices are listed in USD
Keyword research, trend forecasting, and organizing your library of work…these are all HUGE in setting you up for success in any type of industry and are key elements to a successful pitch! We’ll also show you how and where to find agents and manufacturers to work with!
MODULE 3: RESEARCHING & ORGANIZING YOUR LIBRARY OF WORK
No idea how to price your work? How royalty rates work? In this module, we equip you with a complete cheat sheet for terms and best practices in both pricing, royalties and contracts. Pricing is something that varies per person, per industry and brand. Let us set you up with the right questions to ask and how to define all that legal lingo!
MODULE 4: PITCHING YOUR WORK
MODULE 6: FINDING THE RIGHT PARTNERS
Specialized help in our course Facebook Group
MODULE 2: PRICING & CONTRACTS
In this module, we’ll equip you with a customizable pitch deck template, with notes from Julie (my licensing agent), that will give you direct insight into what agents and manufacturers look for and customizable email copy to use when pitching to agents and brands!
Wondering how to find an agent to represent you? Want to work directly with manufacturers and retailers, but don’t know who to contact? This module will walk you through how to discover the right partners for you, and the questions to ask before you sign the dotted line!
Your instructors (Jenna and Julie) will be sharing tons of tips and advice, answering questions and more! You’ll receive an invitation to our private community where you can build your network and expand your knowledge beyond this course!
When you sign up for Brand Plus Brand, you get a part of Jenna’s course on Instagram thrown in fo’ free!! Learn how to make that pesky algorithm work for you in order to grow your audience and recognition. Jenna will walk you through how to take better photos, discover the right hashtags for your photos, and turning your following into a highly engaged fan base!
MODULE 1: DEFINING THE WORK
Complete rundown of the licensing business model. We’ll define the terms for you, help you identify your strengths, attributes, and unique assets you could bring to brand partnerships and jobs. Complete with handouts and worksheets that will help you become more familiar with your own work, so when it comes time to pitch, you are confident to approach anyone!
All The Tools You Need:
MODULE 5: SCANNING, PREPARING YOUR FILES & MOCK UPS
MODULE 7: INSTAGRAM FOR CREATIVES
Learn the necessary steps and tools you’ll need to scan and edit your own artwork, how to prepare and save your files to send to manufacturers, and how to create photo-realistic mock-ups of your work so you can “wow” brands you pitch to! If you’re curious how to get your work on a photo of bedding, or an iphone case, etc. this module is for you!
Bonus!
Members Only!
(Valued at $297!!)
Here's HOW IT WORKS...
Brand Plus Brand is an online course for creative entrepreneurs. Once you sign up, you will receive a confirmation email with a link to access the private Facebook group and how to access the content! It’s a packed course, full of life-changing content and we want you to devour it. That’s why you’ll get ongoing access!! Go at your own pace!
$897 for this course is SUCH a steal, we will never be offering it again at this low of a price!
Sign up now before it's gone!
1-TIME PAYMENT
5 MONTHLY PAYMENTS
$897
$197
GRAB YOUR SEAT NOW
PAY IN FULL
PAYMENT PLAN
Registration is open!
Registration is open!
Note: All prices are listed in USD
Note: All prices are listed in USD
GRAB YOUR SEAT NOW
MEET YOUR INSTRUCTORS!
I’m an author, educator, and creative entrepreneur, who’s greatest joys are helping other creatives grow the business and life of their dreams. As an online instructor and business strategist, I’ve taught over 10,000 students how to start and grow their creative careers. And as an entrepreneur, I’ve turned my kitchen table hobby into a million dollar creative business. I’ve had the amazing opportunity to teach my workshops all over the world, become an author of two best-selling watercolor books, and work with amazing brands like Blue Sky, Brit + Co., Penguin Random House, Health-Ade, Better Homes and Gardens, and MORE! But things weren’t always this sweet! Trust me.
I’m a creative entrepreneur, brand consultant and licensing agent who works with emerging designers and rising brands to help them grow though partnerships, licenses and brand collaborations. I have over 25 years of experience in licensing, started my career at entertainment giant Nickelodeon, which I call the “Harvard Education of Licensing”. At Nickelodeon, I was responsible for managing a multi-million dollar licensed toy business for Nickelodeon franchises Rugrats, Blues Clues and the Nickelodeon brand in partnership with toy marketer Mattel. In 2001, I decided to pursue my own personal passion for design and interiors and started my own boutique licensing business uniquely focused on growing emerging designer brands through licensing and brand collaborations.
Before I started licensing my artwork, I was worked to the bone as a custom wedding stationery designer and felt at a loss for how to scale what I’d built into something sustainable. I took on the occasional commission and opened an Etsy shop where I sold four or five prints to some friends. LOL. I was truly making it! My pivot into licensing started when a small yoga towel company asked what I’d charge to have my art on their towels, and since then the lessons I’ve learned in this industry have completely transformed my business. I’ve gone from not knowing what to charge for projects, to getting my work into major retailers…and having a steady bit of income to fall back on is a major bonus!
As a licensing agent, I have established and managed licensing businesses for brands like Nate Berkus, and currently represent designers Dabney Lee and Jenna Rainey. My client’s products can be found at major retailers including Target, Macy’s, Bed Bath & Beyond, Barnes & Noble, Sam’s Club and Home Goods (to name a few). As a consultant, I have created behind-the-scenes licensing strategies for Real Simple magazine, Staples and numerous manufacturers in the home and gift marketplaces. I have a keen eye for design, and am known for my ability to channel and protect my clients’ creativity while artfully managing the business aspects of my clients’ licensing partnerships to achieve long-term, commercial success.
I'm Jenna.
I'm Julie.
(@jennarainey)
@iamjulieturkel
GET TO KNOW THE FACE BEHIND THIS COURSE
GET TO KNOW THE FACE BEHIND THIS COURSE
What comes with this course?
What's the difference between this course and Pen to Press?
When does this course become available?
Great question! This course includes over 30 pages of guides and handouts to go along with each module, over 5 hours worth of video courses and bonus modules, and customizable templates. These templates will be provided in .psd, .ai and PowerPoint file formats so you can add your own work and flare!
Absolutely! The internet is a beautiful thing. If you have internet access, you can take this course!
Great question! These two courses are completely different. Pen to Press is a course on custom stationery design and working with stationery CLIENTS, while this course covers licensing. How to write contracts, how to price your work, how to find and work with agents and manufacturers, building and organizing a portfolio, etc. This is the next step in terms of career for most creatives if you’re wanting to get into passive income and working with brands. Licensed artists can find their work on products like home goods, office supplies, etc. in retailers, while custom stationery clients (Pen to Press group) will be working on wedding stationery or their own line of greeting cards, etc.
As soon as you purchase! You will receive a confirmation email from Kajabi, our new learning platform, with the login information you created at checkout and the link to access our private Facebook group.
If you’re worried about money, this class isn’t for you. People who pay, pay attention and this course is meant to help those who are serious about licensing their work and growing their business. Spending under $1000 for this content is an insane deal and if you put in the work you learn, your results will turn into profit. You’ll make the money you spend on this course back in no time! Or…if you’re not serious, you could spend the next few years figuring it out on your own and hopefully making it work in this highly competitive marketplace!
Great question! The payment plan students take a lot more monitoring/work on our end. We have to check each subscription every month to make sure payments are going through (credit cards change/can get declined). This also creates more incentive for people to buy the one time offer!
Because these are separate courses, we do not offer any additional discounts to Pen to Press students.
Frequently Asked Questions
How do I know this class will be worth it?
Do Pen to Press students get any discount on this course?
Why is the payment plan more than the one time?
Can I take this course if I am not in the U.S.?
Let Me Say This Upfront...
Brand Plus Brand is the most comprehensive and impactful implementation program out there for creatives who are ready and COMMITTED to build a licensing career.
Our community is filled with other incredible artists who are motivated, helpful, and ready to cheer you on when you join.
You will have 30 days from the time you purchase Brand Plus Brand, to complete the course handouts and your customized pitch deck with your brand presentation. After this, if you feel it’s not for you, simply send us an email at hello@jennarainey.com, provide your course work, and we’ll send you a full refund!
NOW, HERE'S THE KICKER.
FULL DETAILS HERE
Who is this course for?
Artists, influencers, photographers, or anyone with a brand who is looking for exactly what they need to take their dream to another level.
This course is NOT for people who think buying a course will instantly help them earn millions...you have to put in the work to see results!
Beginners AND advanced level creatives and business owners.
1 TIME PAYMENT
5 MONTHLY PAYMENTS
$897
$197
GRAB YOUR SEAT NOW
PAY IN FULL
PAYMENT PLAN
Registration is open!
Registration is open!
Note: All prices are listed in USD
Note: All prices are listed in USD
GRAB YOUR SEAT NOW
Elisabeth K.
Cameron J.
Angie S.
What People Are Saying:
I was completely on my own out there, building my brand and doing what I thought I had to do in order to grow and generate more income…but MAN! This course is blowing me away. So many strategies and insights I never thought of!! My business and life are being transformed from all of this knowledge!
This is EXACTLY what I’ve been looking for! Jenna is an excellent teacher and I’ve learned tons from this amazing course. I had no idea how to put together a pitch deck and now I feel like I could do it in my sleep!
I can’t believe how much I learned in this course. The module on social media and market research ALONE is worth the cost of this course, and there’s sooooo much more!
“I had no idea how to go about working with bigger brands and getting my work in stores, this class taught me how to do that and so much more. Just sent out pitch decks to manufacturers I found from this course and already chatting about projects with some! I’m so grateful!
