Brand + Brand
The exact systems for licensing your work to other companies so you can build extra income and extra exposure doing what you
love!
Calling All Creatives!
Brand Plus Brand breaks down licensing basics in a way that is accessible and empowering so that you can understand what licensing agents, manufacturers and retailers are looking for in a brand, learn about licensing agreements, create a compelling pitch deck, understand how to build patterns and a licensing library, market your brand effectively on social media and more. No matter what level you are - from hobbyist to seasoned artist - you will become a licensing guru with a budding business in the works by the end of this course.
Licensing is the hustle-no-more business model that artists and designers and even celebrities use to collaborate their way to commercial success.
This course comes to you from Jenna (artist, designer and marketing expert) and Julie (licensing agent). We have 30 years of experience combined and we're not holding back on what our secrets are!
I wanted to learn about licensing as it’s a way for me to do my own art, express myself and generate passive income.
Not only did Brand Plus Brand teach me another branch of the art business, but Jenna also taught me important behind-the-scenes stuff like contracts and pricing.
The templates saved me hours, if not days. It’s almost as if a virtual assistant typed it all up for me.
Before brand Plus Brand, I worked throughout the day but Jenna helped me schedule my time so I’ve got more boundaries. Now, I get to spend more time with my daughter and husband.
aggie armstrong
artist
The Brand + Brand course is a great resource for designers at every level, from beginner to established.
As an industry professional working for retailers prior to enrolling, I had previous exposure to the licensing business model and insight into artist / brand collaboration from the back end.
But I was able to learn a lot outside of what I knew coming in, particularly about Marketing and Social Media, and appreciated that the curriculum is relevant to the industry, and covers crucial aspects of how to be successful in art licensing.
jos sipowicz
pattern designer
It's like they looked at my Google search history and made it into an online course!
All the questions I’ve been studying in one easy course!
alli koch
author, illustrator & designer
Brand Plus Brand gave me a direct roadmap from creating to selling so I’ve become intentional with the things I need to do.
College never prepared me for this.
And it makes me feel so motivated. If I hadn’t taken Brand Plus Brand, I would have given up as an artist within 6 months of starting.
Brittany sailors
artist & designer
Brand Plus Brand gave me the confidence to negotiate a five-figure deal from one licensing project and, when I saw the paid invoice in my bank account, I was stunned.
Life before Brand Plus Brand was hectic. I was working with companies in Poland and the US but they were custom orders with a one-time payment.
I was always searching for my next client and struggling with how to price my work. It meant spending hours on Google searching for answers.
Ania Zwara
artist & designer
Brand Plus Brand is the roadmap you need to start selling your art. Now when someone wants to work with me, I’m ready.
I have my proposal, pitch deck and pricing all in place.
I’m so glad I trusted Jenna - she’s honest and transparent. She's exactly the mentor I need.
sara coulter
Designer
I didn’t even have a business before Brand Plus Brand but I knew I needed to invest in myself so I’d get to the next level.
There’s so many different avenues to choose but Jenna showed me the direct route to take to get my art licensed, find an agent and grow my following.
Cherise Morris
artist
work less, live more—while doing what you LOVE
My agent and co-instructor Julie is handing over 25+ years worth of knowledge and negotiating she uses with her clients...
Learn exactly how the licensing industry works, how to pitch your work and discover companies to work with from someone on the INSIDE.
Know how to organize your catalog, create pitch decks and build out a collection from someone who knows exactly what manufacturers and retailers are looking for in artists and designers.
THAT'S INSANE! ALL UNDER $1000?! YOU BET.
* Record Scratch *
If you're looking to build residual income and grow your brand, this is your course.
Licensing 101
What Jenna's bringing:
What julie's bringing:
Need to know how to create a seamless repeat pattern for wallpaper? I got you. Don't even know how to use Photoshop or Illustrator, I ALSO got you!
...but without spending THOUSANDS of dollars on tuition.
No, really! I did the math for you:
Average cost for a 4-year public college course in the U.S.:
$1,300 PER COURSE
3–5 credits per course at $325/credit*
Learn exactly how the licensing industry works, how to pitch your work and discover companies to work with from someone on the INSIDE with 25+ years worth of experience working with TOP NOTCH designers.
Need to know how to create a seamless repeat pattern for wallpaper? I got you. Don't even know how to use Photoshop or Illustrator, I ALSO go you!
...but without spending THOUSANDS of dollars on tuition.
No, really! I did the math for you:
Average cost for a 4 Year Public College Course in the U.S.
$1,300 PER COURSE
3–5 credits per course at $325/credit*
(Nate Berkus is on that list!)
Consider it a semester at a design school...
TOPICS WE COVER:
AND SO MUCH MORE!!
Defining your style, strengths, and niche
How to create seamless repeats for products
Cheat sheets for contracts, licenses, copyrights and more!
Keyword research and trend forecasting on platforms like Etsy, Pinterest, Creative Market, etc.
Tips on beating the algorithm and growing your following
Putting together and organizing a killer library of work
Where to find a licensing agent and manufacturing companies to work with
Pricing your work for flat fees, advances and royalty rates
Digitizing artwork and how to prepare files to send to companies
Create a show-stopping brand presentation deck to pitch to agents and brands
Ania's Story
Life before Brand Plus Brand was hectic. I was working with companies in Poland and the US but they were custom orders with a one-time payment.
I was always searching for my next client and struggling with how to price my work. It meant spending hours on Google searching for answers.
And as a mom of three and a one-man band, it was stressful, tiring and time-consuming.
Then I found Brand Plus Brand and it gave me everything I needed to take in consideration while negotiating contracts for licensing and other creative collaborations.
In the last 6 months, I’ve signed three contracts for licensing deals in America, Sweden and Australia - and one of them even reached out to me! I felt so confident while negotiating the pricing and, for the first time, I recognized the value in my work.
If I hadn’t taken Brand Plus Brand, there’s no way it would have happened so fast.
Buying the course was a big investment for me but I made my money back within a month.
And because I invested in myself, things moved faster and I didn’t have to Google everything.
And licensing my watercolors has meant that I don’t need to take every single custom order. I’m not desperate for the one company to respond to my emails or pay my invoice."
“Brand Plus Brand gave me the confidence to negotiate a five-figure deal from one licensing project and, when I saw the paid invoice in my bank account, I was stunned.
how she went from juggling client work to signing a five-figure licensing deal in one month!
invest now & reap the benefits
for many years to come!
OR
You could purchase this course (*under $1000 is a STEAL!!) and learn what you would need and more!
You could spend THOUSANDS of dollars hiring a brand consultant, or years of your own time figuring this stuff out…
You’ll learn the entire business model for attracting dream brands and passive income for your creative business. This is actionable, step-by-step information for growing your brand, strategies behind working in licensing, finding partners and more! Read more about each module below!
Over 30 pages of worksheets and exercises to help you apply everything you’ve learned. We've included a customizable pitch deck template, pitch email plug & play copy, a spreadsheet of licensing agents + their contact info and more for you to start using today!
You can work through the course at any time, from anywhere as long as you have internet access! We’ll also have a private Facebook group for students to ask questions, share progress, and network!
You’ll learn the entire business model for attracting dream brands and passive income for your creative business. This is actionable, step-by-step information for growing your brand, strategies behind working in licensing, finding agents and manufacturers and more! Read more about each module below!
Over 30 pages of worksheets and exercises to help you apply everything you’ve learned. We've included a customizable pitch deck template, pitch email plug & play copy, a spreadsheet of licensing agents + their contact info and more for you to start using today!
You can work through the course at any time, from anywhere as long as you have internet access! We’ll also have a private Facebook group for students to ask questions, share progress and network! Julie and I will be in there for the first 6 weeks after enrollment closes!
Registering for Brand Plus Brand will not only give you access to all modules, with video tutorials, templates, and worksheets, but you’ll also get...
Sounds amazing! What's included?
ongoing ACCESS TO ALL MODULES!
OVER 30 PAGES OF HANDOUTS!
SUPPORT + FEEDBACK IN OUR PRIVATE FACEBOOK GROUP!
p.s. I (jenna) made this pattern, julie negotiated the deal with the manufacturer and now babies all over the world are sitting on these cozy mats! that's licensing in a nut shell!
psst. I (jenna) made that!👆🏻
1-TIME PAYMENT
3 MONTHLY PAYMENTS
$897
$310
Registration IS CLOSED
REGISTRATION IS CLOSED
PAY IN FULL
PAYMENT PLAN
Note: All prices are listed in USD
Note: All prices are listed in USD
JOIN THE WAITLIST
JOIN THE WAITLIST
No idea how to price your work? How royalty rates work? In this module, we equip you with a complete cheat sheet for terms and best practices in both pricing, royalties and contracts. Pricing is something that varies per person, per industry and brand. Let us set you up with the right questions to ask and how to define all that legal lingo!
MODULE 4: PARTNERSHIPS & PITCHING YOUR WORK
MODULE 5: PRICING & CONTRACTS
Specialized help in our course Facebook Group
MODULE 2: Research & organizing your library of work
In this module, you'll learn key questions to consider before signing the dotted line. And we’ll equip you with a customizable pitch deck template with notes from Julie that will give you direct insight into what agents and manufacturers look for and customizable email copy to use when pitching your work!
Your instructors (Jenna and Julie) will be sharing tons of tips and advice, answering questions for the first 6 weeks after the enrollment period closes. Afterwards, you'll have ongoing access to the group where you can build your network and expand your knowledge beyond this course!
When you sign up for Brand Plus Brand, you get a part of Jenna’s course on Instagram thrown in fo’ free!! Learn how to make that pesky algorithm work for you in order to grow your audience and recognition. Jenna will walk you through how to take better photos, discover the right hashtags for your photos, and turning your following into a highly engaged fan base!
MODULE 1: DEFINING THE WORK
Complete rundown of the licensing business model. We’ll define the terms for you, help you identify your strengths, attributes, and unique assets you could bring to brand partnerships and jobs. Complete with handouts and worksheets that will help you become more familiar with your own work, so when it comes time to pitch, you are confident to approach anyone!
All The Tools You Need:
MODULE 6: INSTAGRAM® FOR CREATIVES
Learn the necessary steps and tools you’ll need to scan and edit your own artwork, how to prepare and save your files to send to manufacturers, and how to create photo-realistic mock-ups of your work so you can “wow” brands you pitch to! If you’re curious how to get your work on a photo of bedding, or an iphone case, etc., this module is for you!
Bonus!
Members Only!
Keyword research, informative shopping, trend forecasting, and organizing your library of work…these are all HUGE in setting you up for success in any type of industry and are key elements to a successful pitch!
psst. i (jenna) made That👇🏻
psst. i (jenna) made that👆🏻
MODULE 3: SCANNING, PREPARING YOUR FILES & MOCK-UPS
Here's HOW IT WORKS...
Brand Plus Brand is an online course for creative entrepreneurs. Once you sign up, you will receive a confirmation email with a link to access the member area in Kajabi! It’s a packed course, full of life-changing content and we want you to devour it. That’s why you’ll get ongoing access!! Go at your own pace!
$897 for this course is SUCH a steal, we will never be offering it again at this low of a price!
Sign up now before it's gone!
1-TIME PAYMENT
3 MONTHLY PAYMENTS
$897
$310
REGISTRATION IS CLOSED
REGISTRATION IS CLOSED
PAY IN FULL
PAYMENT PLAN
Note: All prices are listed in USD
Note: All prices are listed in USD
JOIN THE WAITLIST
JOIN THE WAITLIST
MEET YOUR INSTRUCTORS!
I’m an author, educator, and creative entrepreneur, who’s greatest joys are helping other creatives grow the business and life of their dreams. As an online instructor and business strategist, I’ve taught over 10,000 students how to start and grow their creative careers. And as an entrepreneur, I’ve turned my kitchen table hobby into a million dollar creative business. I’ve had the amazing opportunity to teach my workshops all over the world, become an author of two best-selling watercolor books, and work with amazing brands like Blue Sky, Brit + Co., Penguin Random House, Health-Ade, Better Homes and Gardens, and MORE! But things weren’t always this sweet! Trust me.
I’m a creative entrepreneur, brand consultant and licensing agent who works with emerging designers and rising brands to help them grow though partnerships, licenses and brand collaborations. I have over 25 years of experience in licensing, started my career at entertainment giant Nickelodeon, which I call the “Harvard Education of Licensing”. At Nickelodeon, I was responsible for managing a multi-million dollar licensed toy business for Nickelodeon franchises Rugrats, Blues Clues and the Nickelodeon brand in partnership with toy marketer Mattel. In 2001, I decided to pursue my own personal passion for design and interiors and started my own boutique licensing business uniquely focused on growing emerging designer brands through licensing and brand collaborations.
Before I started licensing my artwork, I was worked to the bone as a custom wedding stationery designer and felt at a loss for how to scale what I’d built into something sustainable. I took on the occasional commission and opened an Etsy shop where I sold four or five prints to some friends. LOL. I was truly making it! My pivot into licensing started when a small yoga towel company asked what I’d charge to have my art on their towels, and since then the lessons I’ve learned in this industry have completely transformed my business. I’ve gone from not knowing what to charge for projects, to getting my work into major retailers…and having a steady bit of income to fall back on is a major bonus!
As a licensing agent, I have established and managed licensing businesses for brands like Nate Berkus, and currently represent designers Dabney Lee and Jenna Rainey. My client’s products can be found at major retailers including Target, Macy’s, Bed Bath & Beyond, Barnes & Noble, Sam’s Club and Home Goods (to name a few). As a consultant, I have created behind-the-scenes licensing strategies for Real Simple magazine, Staples and numerous manufacturers in the home and gift marketplaces. I have a keen eye for design, and am known for my ability to channel and protect my clients’ creativity while artfully managing the business aspects of my clients’ licensing partnerships to achieve long-term, commercial success.
I'm Jenna.
I'm Julie.
(@jennarainey)
@iamjulieturkel
What comes with this course?
What's the difference between this course and Pen to Press?
When does this course become available?
Great question! This course includes over 30 pages of guides and handouts to go along with each module, over 5 hours worth of video courses and bonus modules, and customizable templates. These templates will be provided in .psd and .ai file formats so you can add your own work and flare!
Absolutely! The internet is a beautiful thing. If you have internet access, you can take this course!
Great question! These two courses are completely different. Pen to Press is a course on custom stationery design and working with stationery CLIENTS, while this course covers licensing. How to write contracts, how to price your work, how to find the right partnerships, building and organizing a portfolio, etc. This is the next step in terms of career for most creatives if you’re wanting to get into passive income and working with brands. Licensed artists can find their work on products like home goods, office supplies, etc. in retailers, while custom stationery clients (Pen to Press group) will be working on wedding stationery or their own line of greeting cards, etc.
As soon as you purchase! You will receive a confirmation email from Kajabi, our new learning platform, with the login information you created at checkout and the link to access our private Facebook group.
People who pay, pay attention and this course is meant to help those who are serious about licensing their work and growing their business. Spending under $1000 for this content is an insane deal and if you put in the work you learn, your results will turn into profit. You’ll make the money you spend on this course back in no time! Or…if you’re not serious, you could spend the next few years figuring it out on your own and hopefully making it work in this highly competitive marketplace!
Great question! The payment plan students take a lot more monitoring/work on our end. We have to check each subscription every month to make sure payments are going through (credit cards change/can get declined).
Because these are separate courses, we do not offer any additional discounts to Pen to Press students.
Frequently Asked Questions
How do I know this class will be worth it?
Do Pen to Press students get any discount on this course?
Why is the payment plan more than the one time?
Can I take this course if I am not in the U.S.?
Let Me Say This Upfront...
Brand Plus Brand is the most comprehensive and impactful implementation program out there for creatives who are ready and COMMITTED to build a licensing career.
Our community is filled with other incredible artists who are motivated, helpful, and ready to cheer you on when you join.
You will have 30 days from the time you purchase Brand Plus Brand, to complete the course handouts and your customized pitch deck with your brand presentation. After this, if you feel it’s not for you, simply send us an email at hello@jennarainey.com, provide your course work, and we’ll send you a full refund!
NOW, HERE'S THE KICKER.
FULL DETAILS HERE
Who is this course for?
Artists, influencers, photographers, or anyone with a brand who is looking for exactly what they need to take their dream to another level.
This course is NOT for people who think buying a course will instantly help them earn millions...you have to put in the work to see results!
Beginners AND advanced level creatives and business owners.
1-TIME PAYMENT
3 MONTHLY PAYMENTS
$897
$310
REGISTRATION IS CLOSED
REGISTRATION IS CLOSED
PAY IN FULL
PAYMENT PLAN
