Let's dive into the

Expect to have your mind BLOWN by these lessons and content!

Just a few steps from your dream!


Led by jenna and julie with guest appearances from experts in the licensing industry

meet the instructors!

Results focused

We take our students seriously and oriEnt our content around getting you results!

Read the reviews!

The Details

The course is a mix of high-quality video, interviews, handouts and swipe copy to help you level up!

I'm ready to enroll!

Module 01



In this module you'll get a complete understanding of what licensing is and how the business works. Julie and Jenna guide you through mental preparation and encouragement for your process and the mindset required in the licensing industry.

You'll also get an inside look at how a licensing project develops and what proofs and digital files look like when sent to licensees (the brand you're collaborating with). And before you start creating work and pitching to contacts, it's important you discover and develop your signature style so you can stand out. Julie and Jenna share insights about how to develop and hone your signature style as a surface pattern designer, how to determine your dominant themes in licensing and how to create work that sells.

INcludes: 3 video lessons + 3 handouts


Module 02



Julie walks you through her exact process as a licensing agent for how she finds licensing contacts and manufacturers for her clients to work with. You'll also learn about researching trends. This information comes from 25+ years of experience in the industry and inside info from Julie!

Jenna also gives you an in-depth lesson on where she sources inspiration for her collections, how to tell a story with your prints and how to create work that is trend-forward.

includes: 3 video lessons + 2 handouts

Module 03

Creating the work


Jenna and her surface pattern designer, Jos team up on this module to show you the EXACT process of creating patterns and collections from start to finish. They kick off the module teaching you how to achieve the perfect scan of your artwork—from bed sheets to small prints—and all the details like dpi, file types, color settings, etc. so you never get stuck with bad quality production of your work. You'll get an in-depth understanding of Photoshop tools commonly used, layers, color mode, adjustments, zooming, scaling, rotating, removing paper background, clone stamp tool, saving and exporting files properly.

As an in-house print designer for some major licensee companies, Jos shows you her expertise in end-use intention, keeping edit-ability, and considering coordinate opportunities to maximize your work. Along with that, she shows you her process for creating seamless repeating patterns and how to use tools, panel, workspace, importing & embedding elements, curating coordinates, types of repeats and their uses, building with motifs, and scaling & visual tracking for both Illustrator and Photoshop. You'll learn more about curating a cohesive color palette, changing a design by recoloring, multiplying color-ways into collections by changing the ground, translating hex codes to Pantones AND creating mock-ups and production-ready files will help you get those dream collabs and reeeally feel like a pro!

Plus Jenna gives you a behind the scenes look at how we organize her library of work from the back-end!

includes: 15 video lessons + 1 handout

Module 04



Julie's job is to pitch to manufacturers for her clients. In this module she shows you her process for researching and finding contacts before you pitch to them, swipe copy and examples for knowing exactly what to say with in your pitch emails, and a template for the exact brand book Jenna uses to show licensees.

Jenna also shares ideas you how to organize and label your front-end library to show licensees complete with tips for naming conventions and sharing files of your work.

You'll also see a super fun, behind-the-scenes look at presenting Jenna's portfolio to a home goods manufacturer. See what they like, didn't like, what they'd change and what they'd keep in Jenna's library to get ideas about how to create yours before you actually pitch anyone!

Includes 4 video lessons + 9 handouts

Module 05

the business of licensing


Let's get down to business! Jenna and Julie give you an in-depth understanding of how the business side of licensing works. From copyrights to trademarks, consulting attorneys and understanding'll know the difference between royalties, flat fees and have guides for how to price your work.

Grant from Framework Law Group will also join for a lesson where he'll walk you through an actual licensing contract! He'll help with defining terms and calling out important information to look for inside legal agreements.

They'll also be discussing what to do after you've signed a license and how to navigate and handle sticky situations with a licensee!

includes 5 video lessons + 4 handouts

bonus module

building a brand on instagram


Standing out on Instagram can be hard, but first you gotta start with defining your BRAND. Jenna walks you through a detailed system for creating your brand story, aesthetic and message on Instagram to build awareness and recognition.

Along with this, you'll learn best practices for posting, taking photos and editing, effectively using the RIGHT hashtags, understanding how your posts are performing and getting detailed insights on what's resonating with your audience.

Jenna also shows her exact content calendar, how to use it for social media content and we've got a template for creating your own!

includes 6 video lessons + 1 handout

Clients: Blue Sky Planners, Pixar, Lovevery, LittleSleepies and More!

I've taught hundreds of thousands of students online through my courses and tutorials and have (organically!) grown my Instagram to over 219K followers. My work can be found in major retail stores and online collabs with Staples, Target, Pixar, LittleSleepies, Toki Mats, Casetify and more!

learn from the pros!

Jenna Rainey | Artist and print designer

Clients: Dabney Lee, TravelWriteDraw and More!

I'm a licensing agent with over 25 years of experience in working with celebrity clients (ahem! Jonathan Adler and Nate Berkus), big box retail stores and more. Negotiation, legal protection and helping establish a brand is what I know and do best!

Julie Turkel | licensing agent and brand expert

Clients: Justina Blakeney of The Jungalow, Anna Bond of Rifle Paper Co., Joanna Gaines of Magnolia and more!

Over the course of my years in the industry, I've had the pleasure of designing for some of the top names in the Accessories and Fashion businesses including Coach, Chico's FAS, in the home textiles space at Loloi for Justina Blakeney and Joanna Gaines. I also have experience illustrating custom artwork for Target and Home Goods. As the designer behind the designs, I'm putting my own collections out into the world as Just Jos™ to create joy through product, and inspire others to do the same by sharing my experience along the way. 

Jos Sipowicz | professional pattern designer

Meet the experts

Hear From Experts In Manufacturing!

Williamson Home is a manufacturing company that works with artists and designers around the world and supplies products to major retailers such as TJ Maxx, Wayfair, Hobby Lobby and more! Anne and Michelle are joining us for two guest expert interviews where you'll get to see a live and honest review of Jenna's licensing portfolio and a lesson on licensee and licensor communication best practices.

Anne Brown & Michelle Tacony | product development williamson home

Expert In Business and Intellectual Property!

Grant has been Jenna's go to attorney for all legal matters throughout her career and he joins us for a guest expert interview on de-coding legal jargon in licensing contracts. He walks through, line by line, an actual licensing contract Jenna received and defines each term, makes comments about what he would change or request and more!

Grant atkinson | Managing attorney at Framework law group