Stories of Transformation

Real stories from creative business owners who decided it was time to ditch the "starving artist" thing and make their big dreams a reality

be the next success story!

Over 800+ students have taken this course. Hear from them as they share exactly how this course transformed their lives.

THEY'RE SAYING:

— BRITTANY SAILORS
@brittanysailors
 

“Brand Plus Brand gave me a direct roadmap from creating to selling so I’ve become intentional with the things I need to do. College never prepared me for this. 
 
And it makes me feel so motivated. If I hadn’t taken Brand Plus Brand, I would have given up as an artist within 6 months of starting.”

"College never prepared me for this..."

— SARA COULTER
@brittanysailors
 

“Brand Plus Brand is the roadmap you need to start selling your art. Now when someone wants to work with me, I’m ready. I have my proposal, pitch deck and pricing all in place. 

I’m so glad I trusted Jenna - she’s honest and transparent. She's exactly the mentor I need.”

“Brand Plus Brand is the roadmap you need to start selling your art."

— ADELINE-JULIE BEE
@adelinejuliebee
 

"It taught me that I could say 'no' to certain demands I knew were not good for me and were not aligned with my brand. I could find new clients. I was surprised by the fact that I wasn't afraid anymore by contacting other business—big or small—because I knew that I was offering something professional and consistent." 

"My biggest win has been gaining consistency and more followers on my social media."

— JOS SIPOWICZ
@just_jos
 

"As an industry professional working for retailers prior to enrolling, I had previous exposure to the licensing business model and insight into artist / brand collaboration. But I was able to learn a lot from the class outside of what I knew coming in, and appreciated that the curriculum is highly relevant to the industry, and covers the crucial aspects of how to be successful in art licensing."

“Brand + Brand is a great resource for designers at every level, from beginner to established."

Signed a 5-Figure Licensing Deal!

"Buying the course was a big investment for me, but I made my money back within a month. Brand Plus Brand gave me the confidence to negotiate a five-figure deal from one licensing project and, when I saw the paid invoice in my bank account, I was stunned."

Read the full story

filed in:

INTERNATIONAL STUDENT STORY

AGGIE ARMSTRONG
Artist, @aggiearmstrong

Not only did Brand Plus Brand teach me another branch of the art business, but Jenna also taught me important behind-the-scenes stuff like contracts and pricing.
 
The templates saved me hours, if not days. It’s almost as if a virtual assistant typed it all up for me.
 
Before brand Plus Brand, I worked throughout the day but Jenna helped me schedule my time so I’ve got more boundaries. Now, I get to spend more time with my daughter and husband.

Before taking the course, I wanted to learn about licensing as it’s a way for me to do my own art, express myself and generate passive income. 

National Park Art Turned Into Puzzles!

"One of my biggest wins has been my most recent collaboration after taking the B+B course — a brand called Micro Puzzles. I now have my National Park watercolor landscapes printed on Micro Puzzles and now a big National Park merch brand called Parks Project wants to get them in their online store."

Read the full story

filed in:

Niche landscape artist

CLAURICE SCHEUERMANN 
@craftypigart

I’ve had a handful of licensing deals since taking the course! I feel confident in navigating the licensing world and now I’m just truly enjoying the process of creating and negotiating partnerships.

It’s such a great course to understand the licensing world and the handouts are amazing 🙌. I didn’t expect to identify my brand so clearly! Now I am regularly working on collections and have a clear brand identity as well as a handful of licensing deals take place. 

Before B+B, I was creating custom work for friends and family but wanted to do more with my artwork. 

Overcoming Limiting Beliefs

"Do it! It's worth the money. High quality content from two very successful entrepreneurs is what you get. You can browse through the jungle of free webinars and videos — or you can speed things up by taking the course and get everything you need in order to start running (or push forward) your creative business." 

Jeni Ludwig

filed in:

WHAT YOU'D TELL SOMEONE WHO'S CONSIDERING ENROLLING

@studio.salz

"Life before Brand Plus Brand was hectic. I was working with companies in Poland and the US but they were custom orders with a one-time payment. I was always searching for my next client and struggling with how to price my work. It meant spending hours on Google searching for answers. And as a mom of three and a one-man band, it was stressful, tiring and time-consuming.


Then I found Brand Plus Brand...

...and it gave me everything I needed to take in consideration while negotiating contracts for licensing and other creative collaborations.

In the last 6 months, I’ve signed three contracts for licensing deals in America, Sweden and Australia...

...and one of them even reached out to me! I felt so confident while negotiating the pricing and, for the first time, I recognized the value in my work. If I hadn’t taken Brand Plus Brand, there’s no way it would have happened so fast. Buying the course was a big investment for me but I made my money back within a month.

Buying the course was a big investment for me but I made my money back within a month.

Brand Plus Brand gave me the confidence to negotiate a five-figure deal from one licensing project and, when I saw the paid invoice in my bank account, I was stunned.

And because I invested in myself, things moved faster and I didn’t have to Google everything. Plus having the email templates saved me so much time - which is extremely important when you’re raising children.

Creative entrepreneurs tend to struggle with feeling unworthy, but thanks to Brand Plus Brand, I know my value and I never struggle anymore with pricing my work. It’s given me so much confidence and flexibility because I no longer have to balance everything. I can be with my children and husband, prepare dinners, and call my clients from all around the world.

And licensing my watercolors has meant that I don’t need to take every single custom order. I’m not desperate for the one company to respond to my emails or pay my invoice. Jenna is so open and she turned licensing into a fun process. We all have value, we just have to find it in ourselves and dream big."

Mom of 3, poland-based illustrator and surface pattern designer, flower lover.

Hey! I'm Ania Zwara

Overcoming Limiting Beliefs

"I didn’t even have a business before Brand Plus Brand but I knew I needed to invest in myself so I’d get to the next level. 
 
There’s so many different avenues to choose but Jenna showed me the direct route to take to get my art licensed, find an agent and grow my following."

Cherise Morris

filed in:

Total beginner

@secondbloomart 

From Side-Hustle to Signing With a Licensing Agency

"The money was the biggest obstacle, but I decided to invest in myself and I’m so glad I did!

My biggest win has been signing with a licensing agency! I’m very excited to start making passive income off of my art and not just selling individual paintings."

Kourtni Gunn

filed in:

Big wins

@kourtnigunn.art 

Overcoming Limiting Beliefs

"The amount of information shared exceeded my expectations. Jenna and Julie talk so openly about what they do and how to get there, it's inspiring and so helpful! I was also surprised to learn new tips and tricks in Illustrator and Photoshop. I use the Adobe Creative Suite daily in my 9-5 job, but I still learned so many new things through Jenna's teaching and process.

I am extremely thankful I took the leap and signed up for Brand + Brand. It's what finally got me over the hump of dreaming to doing."

Amanda Hessler

filed in:

Seasoned designer

@ak_hessler

THEY'RE SAYING:

— AARYN NUTTER
@aarynwest
 

"I think perhaps the most needed and impactful part of the course (for me) was the downloadable template for starting a branded PDF. Truly all of it is amazing and necessary and helpful, but I think since I'm such a visual person it was super helpful to compliment all of the great advice and commentary between you and Julie. It was something I could action immediately, which helped me visualize my plan and motivate me to take other necessary steps. Instant gratification, if you will." 

"My biggest 'a-ha' moment from the course..."

— ASHLEY BEASELEY
@presuttidesign
 

"I feel truly aligned with this calling, and everyday my skills and business grow stronger. Because of B+B, I realized there was a need for surface design. I opened a Spoonflower shop, have ecommerce products, and now participate in Minted. I've built up my portfolio and I'm excited to start sending it to clients!"

"Since B+B I decided to rethink my design business and focus 100% on surface design—It's the best decision I made."

— SYLVIA LOPEZ @bellasyldesign
 

The information is so well presented. I will always refer to the documents that I downloaded, such as licensing, roles and responsibilities, shopping guide, and creating and organizing patterns. They will serve as my roadmap to creating patterns and getting licensed. 

"The B+B resources are awesome!"

"My business before Brand Plus Brand was very heavily centralized around custom artwork, which took a lot of time. I now don’t have to spend hours on custom art, but can get my original art printed on products and partner with brands to make more passive income. 

The cost of the course almost prevented me from taking it...

But, I realized that time is so valuable and the amount of time invested into figuring licensing out on my own (with probably too much trail + error) would have been chaotic. The course has everything mapped out for you to make the world of licensing much more accessible. My biggest a-ha moment was learning about negotiating, contracts, and the strategy behind trend forecasting. Super insightful info! 

It’s super sweet. One of my biggest wins has been my most recent collaboration after taking the B+B course has been with a brand called @micropuzzles. I now have my National Park watercolor landscapes printed on Micro Puzzles (puzzles that are 4 by 6 inches, 150 pieces, and tons of fun to piece together!) and now a big National Park merch brand called @parksproject wants to get them in their online store. Learning more about the world of licensing has opened doors for my art business and I’m so glad I invested into taking this course. 😊

Learning more about the world of licensing has opened doors for my art business and I’m so glad I invested into taking this course.

watercolor artist and calligrapher who has a love for painting landscapes, starry galaxies and flowers!

Hey! I'm Kendra Curtis

My family members and friends literally get so hyped when I tell them about a new brand partnership opportunity.

Thank you for this course! It’s so worth the investment." 

— Kendra kurtis
@thefleurwreath

When students were asked what they'd tell someone who's considering enrolling in B+B, here's what they said...

"Just do it! It can totally get your career going if you put in the work!"

"Do it! No matter your level of experience in your business or side hustle, just do it. Take the leap!"

"It´s worth the money. High quality content from two very successful entrepreneurs is what you get. You can browse through the jungle of free webinars and videos - or you can speed things up by taking the course and get everything you need in order to start running (or push forward) your creative business." 

"When you sign up you have a Facebook community to support you that can help you as you walk through the course or give feedback when you are needing guidance with a new brand partnership. You’re not in this alone and it will truly help your business grow!" 

"Go! Go for it! Don't hesitate, plunge! You won't regret it. Don't even think or doubt it, it will change your point of view in a good way and your life." 

"It’s really a great investment and a course that will totally change the way you look at your brand..in a really good way!" 

"Take the course. There's so much great info packed in these modules, and the creative network you're joining is a huge bonus."