Let me just say this up front before we get into it…I have no idea if I’m making the right decision and BELIEVE ME, getting a Threads account for the sake of business is VERY tempting…it started as the fastest growing app of ALL TIME. (Though I know things are changing quickly for the platform…)
But that’s huge.
And for a lot of reasons, it can be a great place to build connections with your potential customers, show more of the personality behind your brand and serve your clients…
But something inside me said “NO” very strongly when I saw the announcement from Meta about their new platform, and I’m very strict about following gut impulses. No matter how strong the FOMO is.
Why I Won’t Be Getting a Threads Account
1. Time is Precious
For the past 18 months or so, I’ve been on an incredibly deep inner work journey. It’s been challenging at times and incredibly rewarding and one thing I’ve been shown so deeply is just how precious our time is. Yes, I know it’s cliche, but I mean really…what are you here for? What are we here to do? Are we here to look cool on Instagram? OR sound witty and gain popularity points through hearts?
I can’t tell you how many times I’ve looked at my phone instead of watching my son play with his toys.
Am I a good mom? Yes I am. I play with my son ALL the time…but the fact that checking in on how a post is performing can take me away from the few moments I get with him at this age is and should be concerning. Or at least something to think about and bring in more awareness and boundaries.
2. Fighting for Presence in my Life
On that same note about time being precious, it’s not just about being there for those moments and to watch my actual life rather than my social media life, but actually being present. It’s baffling to me how much noise we allow into our lives via social media and “content based platforms” like podcasts, blogs (heyoh!), etc. I recognize the irony of this as I’m typing and creating content for this blog, but I think it’s about filtering through to what can actually be useful for you vs. mindless scrolling. There is SO much good out there. So much content that can change lives, improve businesses, impact relationships and futures…but at the same time, how much of it do we need? Is even the good content sometimes causing decision fatigue and paralysis?? What about overwhelm and the pressure of always feeling behind? When the new Threads app came out, I knew it wasn’t for me, but then immediately after this gut response, I had the thoughts of…
“What if my business flatlines because I don’t join?”
“What if I’m losing out on tons of engagement and growing my audience?”
I no longer want to sacrifice moments in my actual life and presence with it because of a fear response that’s been created by these massive corporations whose sole focus is on monetizing my attention.
Can I get a *mic drop*?
3. Does Any of This Even Matter?
Ha. Cue the existential, philosopher side of my personality…if you know me in real life, then you know how I LOOOOVE a good debate. I think my middle name has been changed recently to “Why?” because I’m always trying to figure out the purpose or meaning behind what someone believes or says and the same bodes true of social media apps.
Why do I need another app? Well, one might argue, a Threads account could increase revenue, build brand awareness and grow your audience.
To which I say, ok, but what is YOUR limit? Think about it this way and get reeeally clear on what your desired life is. How much money are you making?
Can you achieve those financial goals with the strategies you’re already implementing? Social media and the age of “Content is King” has taught us that there’s always more. We’re never satisfied, always chasing the next big business milestone. If you hit six-figures well then, how do we hit seven?! Once you hit seven, how do we breakthrough to multi-million dollar levels?
It doesn’t stop.
But have you considered what your desired life looks like and what it would take financially for you to have that?
For me, I really don’t need all that much. I just want time to spend with my family, enjoying my life, eating well and exercising. I want my life to revolve around just that, my life, and not my work or this hustle mindset trying to force me into a culture of always wanting more in exchange for my time and sanity.
I don’t need that. And thankfully at this stage of my business, I don’t feel I’m missing out on anything I actually need by not joining Threads. But maybe for you, if you’re a newer business or your lifestyle requires a bit more of a push…maybe a Threads account is a good choice for you then. There’s always multiple things to consider when thinking about how we spend our time, especially as entrepreneurs. Your time IS in fact money…but does our time on Threads or any social media app for that matter actually…matter?
What is your purpose here?
Those are my big questions that I’ll be pondering over conversations with friends and family, face to face…kind of like the OG Threads, life.