Jenna Rainey


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I’m Jenna Rainey. 

I'm an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.



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A highly creative nerd with a unique breed of humor and the proud earner of a self-bestowed award for being the world’s most curious and driven human.

Hey I'm Jenna!

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It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

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The Ultimate Guide to the Best Watercolor Paint

Art Topics


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If you’re in a hurry, and want to skip the thesis and go right to the my favorite paint, go here for all my favorite watercolor supplies.

Disclosure: This post is sponsored by Dixon Ticonderoga Co. and the St. Cuthbert's Mill brand, but all opinions are my own. This post also contains affiliate links which means for some product purchases, I may earn a small commission—at no extra cost to you. I only share my faves and it helps support the free content I share! Thank you!



The Ultimate Guide to Watercolor Paint 

Overwhelmed by what type of watercolor paint to use? Or which brand? Before I get into it, let me just say this…every artist is different and every artist’s budget is going to be different. The best watercolor paint for YOU is going to be the one you can afford and that’s going to be most appropriate for the stage of learning you’re at. I did a great video on how to spend less $$$ on watercolor paint here.

Related: The Ultimate Guide to Watercolor Brushes

Professional Level vs. Cotman/Student Level Paint

Higher quality watercolor paint is going to equal a much more enjoyable process and easier learning curve. More on that in a second.

It may be tempting to cut corners on costs with paint by just snagging the random set at Walmart or Michaels. But trust me, you’ll end up purchasing those higher-end, quality paints down the road anyways and telling yourself, “Man, I should’ve just bought these from the get go.”

The beauty about watercolor paint is that it’s a long-term investment. If used properly, you can use and reuse watercolor paint and get a really long stretch out of one tube or pan. For example, a 14mL tube of professional level watercolor paint might seem small, but I paint every single day and it would take me about 6-9 months to go through this whole tube.

Why is this? Well, watercolor paint is typically made from pigments, substances like ochre or charcoal, minerals, rocks, etc. This powder is combined with some form of binding agent, usually gum arabic and some other fillers. When a watercolor paint is considered high quality, that usually means that the pigment used is either rare and harder to find, or there’s more pigment in the tube or pan compared to the student/cotman version of that same color.

Watch this video to see how I made my own watercolor paint!

For example, Cobalt Blue Professional Level paint is more expensive than the Cobalt Blue Student Level product from the same brand, same 14mL tube because the student level product has more filler and less pigment! Because of this, the vibrancy of the pigment suffers and it doesn’t blend, bloom and bleed like the professional level product will. Is the price of the student level hue significantly cheaper than the professional level? Yep! But if you want to enjoy the process of painting with watercolor and love the results you’re getting, you may have an easier time with the professional level paint.


Watercolor Paint Types

Watercolor comes in many forms, shapes and sizes, so let’s go through all the different types and the pros and cons for each.

Watercolor Pans

Some artists absolutely love working with pan sets like this one by Maimeri (really great quality and what I used in my recent retreats) and there’s no major difference between working with the tubes of paint vs. pans if you’re buying the same quality, brand and colors. It’s the exact same, except for the fact that it’s already in pans…but here’s my pros and cons list:


  • Compact and super easy to travel with. We love that!!
  • Ready to paint right away. No waiting for the colors to dry in the dishes!
  • You can make your own pan set if you want using an empty set like this


  • Usually the pans in the set are too close together, making it difficult to use bigger brushes without creating muddy colors.
  • With the pre-made pan sets, there may be colors you don't use as often for your style.

Watercolor Tubes

This is the type of watercolor pigment I work with the most (though it’s recently shifting to more liquid watercolors these days…more on that below). I’m a huge fan of Winsor and Newton Professional Level Watercolor Tubes. I basically create my own set (all the colors I use are HERE) by squeezing about a quarter size amount into the dishes of this palette. Then I let the pigment dry in the dishes! Just like a pan set where the watercolor paint comes dried in half pans or full pans, I’m essentially creating a custom pan set with the colors I know and love! Too much gushing on watercolor tubes, so let’s get into the pros and cons list:


  • Get the exact color you want. There are millions (exaggeration maybe?) of different colors that come in tubes of watercolor paint. It can be overwhelming, but this makes it easier to completely customize your palette and get exactly what you want.
  • Easier to keep clean. You’re using an actual palette and not a pan set so there’s space to roam and mix in the mixing wells. There’s also usually more space between the dishes where the paint sits, so it won’t get as messy.
  • Just like the pan sets, paint from watercolor tubes can be reactivated by adding water! So economical and this also makes it easy to travel with!


  • Can be annoying to have to wait for the colors to dry (even though you CAN use the paint straight from the tube!).
  • More $$$. Tubes of paint are typically more money than just buying a pre-made pan set.
  • Takes up more space in your office/studio/house. Tubes everywhere!

Liquid Watercolor

I’m OBSESSED with Liquid Watercolor paint right now, I’ll save the why for the “pros” list below, but if you’re wondering what it is, liquid watercolor is typically dye based ink or acrylic ink that’s water soluble. My favorite sets are this Daler Rowney one, this Winsor and Newton one and this Bombay set. I also like using this white Bombay ink for details or mixing up pastel colors! I prefer mixing and matching from all three of these sets and using an eyedropper to combine the colors into concoctions I save in these plastic jars. Ok, now let’s get into the pros and cons for this type of watercolor paint:


  • So friggin vibrant!
  • Wet on wet technique, bleeding and blooms are like mini explosions. Way more explosive than using the same technique with tubes or pans!
  • Because it’s dye, the color is VERY concentrated…a little bit goes a very long way


  • Super staining. Again, these are dyes, they pretty much stain the paper right away…which is fine if you don’t want to lift any color! They also stain plastic palettes, which is fine if you don’t mind a “messy” palette. Just something to be aware of.
  • The lightfast quality doesn’t compare to tubes or pans, this type of paint fades much quicker, so if you’re selling your original paintings using this type of paint, maybe tell your customers to not hang the piece in direct sunlight!
  • More expensive than pan sets and tubes…but WORTH IT IMO!
  • Pretty much impossible to use once they dry. This is why I use the plastic jars to save the colors instead of mixing up a batch in my palette. Once these colors dry, you cannot reactivate them with water like the others!

What Else to Watch Out For

Ok, now that we’ve discussed professional level vs. student level (here’s a list of all the colors in the Cotman line from Winsor and Newton!) and the different types of watercolor paint, let's talk about some important factors to consider when you’re picking out your colors:


Each color is going to have a “lightfastness grade” on the tube or information about the color in the set. Basically this “level” or “grade” refers to how quickly this particular color will fade in the sun. The ratings are I, II, III, and IV, with I being the best and IV being the worst, but just because a color has a “bad” lightfastness grade, doesn’t totally mean you should never use it, let me explain.

Opera Rose is a color known for its vibrancy and neon pink quality. Colors that are more vibrant and hard to mix up manually are typically poor in lightfastness. But don’t fret! Just store these colors in darker areas and if you’re painting with them, it’s great to scan and work with digital versions of these colors vs. hanging up the piece in your home. If you are going to frame an original painting with colors that have a poor lightfastness rating, just make sure they’re framed behind glass (not plexi or plastic), and are not in direct sunlight as they will fade quickly!

Fugitive Colors

This is an expansion on the above term. The colors that have the worst lightfastness rating (aka Opera Rose) are considered fugitive colors. If a color has the word “permanent” or “new” in the name, it’s fugitive. Again, this doesn’t mean you need to avoid them altogether, these are typically some of the most fun colors, just know they’re sensitive to light and best scanned!


Watercolor paint can contain some ingredients that are toxic and potentially harmful to inhale or touch. You’d need to ingest or basically cover your body in paint for it to be harmful, but I am still very mindful of keeping my body as clean as possible (hello autoimmune diseases!), so I have an Air Doctor filter in my office that’s always running and cleaning the air AND I either use gloves when working with more toxic colors or avoid touching at all costs. If you’re really concerned about toxicity though, here’s a great non-toxic paint set and some great cadmium free colors from Winsor and Newton.

What Brand To Buy

As you can probably tell by this post, I’m not monogamous when it comes to watercolor paint brands. I love to mix and match and use colors from a variety of brands and TYPE of watercolor paint, heck, I even love throwing gouache paint into the mix!!

With that said, I do think I’ve found the BEST quality and most fun types/brands to play with, so definitely check ‘em out, but play around and see what you prefer! Every artist is different and you never know what you’re going to fall in love with!

Don’t forget to check out all of my favorite brands and types of paint in my shop HERE!




by Jenna Rainey 

add a comment

  1. susan says:

    Jenna, you don’t mention Dr Ph Martin’s HYDRUS watercolor(unless I missed it). If you”ve not tried these, I hope you will and make a video or post on your blog about them. These do re-hydrate with water, although they do seem more staining than other watercolors. They are very vibrant and do wild things wet on wet. Thank you.

    • Jenna Rainey says:

      Thanks Susan! I’ve tried the Bombay Ink but don’t know that I’ve tried the Hydrus. I’ll have a look!

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The Complete Beginner's Guide to Watercolor

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