Most of us are absolutely consumed by social media. I’m guilty of this too, girl, I get it! In today’s digitally driven world, social media has become like an extension of our lives, including the realm of art and creativity. Platforms like Instagram, Pinterest, and TikTok have provided artists with unparalleled opportunities to showcase their work, gain exposure, and even build careers. It’s how I was able to start and grow my business over ten years ago!

However, this blessing from the Zuckerbergs of the world might also be a creative curse.

Related: Social Media Boundaries to Adopt to Protect Your Mental Health

This post delves into the complex relationship between social media and artistic integrity, asking the critical question: Is social media making your art bad?

Is Social Media Making Your Art Bad? 

The Influence of Likes and Followers

Ohhhh the allure of likes, shares, and followers…it can be intoxicating, right? There’s actually a dopamine rush associated with social media validation, but it does comes with a cost. Many artists/creatives on the internet find themselves creating not for the sake of art, but for the sake of what's popular or ‘likeable'. But have you even sat with yourself and asked, “what do I like?”

This trend-based creation can lead to repetitive, uninspired work that lacks the artist’s true voice. I’ve fallen prey to this trap before too! If something is working to boost followers, likes, etc. it can be enticing and almost create a blindness to what you actually like creating.

Homogenization of Art on Social Media

Scrolling through different platforms, one might notice a homogenization of styles and themes. Certain types of artworks get more attention, leading to a plethora of the same sh*t, creating an echo chamber! This echo chamber effect can stifle originality and discourage artists from experimenting with unique or unconventional ideas, which is what art is here for in the first place! Innovation and unconventionality. 

The Pressure of Consistent Posting

We all know algorithms favor regular posting, pushing artists to create more content at a faster pace. This puts an artist on a hamster wheel of just trying to keep up. Then pressure to keep up can lead to burnout and a decrease in the quality of work. Art, which often requires time and contemplation, can suffer when rushed for the sake of maintaining an online presence.

Shortened Attention Spans

My attention span has DEFINITELY been impacted by use on these platforms. The fast-paced nature of social media can also impact how viewers engage with art. With the constant barrage of images and videos, the attention span of viewers has shortened. This environment can discourage artists from creating complex, detailed, or nuanced work that requires longer engagement.

The Positive Side

However, it’s not all doom and gloom. Social media also serves as a democratizing tool, giving a voice to artists who might not have access to traditional galleries or media. It's a platform for inspiration, collaboration, and community building. The key, just like with anything, is finding a balance.

Finding Your Authentic Voice

To combat the negative effects of this media on your art, it's crucial to reconnect with your authentic creative voice. Create art that resonates with you, not just what you think will garner likes. Remember why you started creating in the first place and hold onto that passion.

Curating Your Feed for Inspiration

Use social media strategically to inspire rather than dictate your work. Follow a diverse range of artists and creatives to expose yourself to different styles and mediums. This can help broaden your horizons and spark new ideas.

Setting Boundaries

It’s important to set boundaries with social media. Allocate specific times for scrolling and posting, and dedicate the rest of your time to your art and personal development. This separation can help maintain a healthy relationship with social media.

Quality Over Quantity

Resist the urge to post constantly. Focus on the quality of your work rather than the quantity. Remember that true art cannot be measured by likes or shares, but by the impact it has on you and your audience.

Engaging Authentically

When using social media, engage authentically. Share your process, your challenges, and your successes. This honesty can create a deeper connection with your audience and foster a more meaningful social media presence.

Social media is a double-edged sword for artists. While it offers incredible opportunities for exposure and inspiration, it also has the potential to negatively impact creative integrity. The key lies in using these platforms mindfully. By focusing on authentic creation, setting boundaries, and engaging meaningfully, artists can harness the positive aspects of social media while mitigating its drawbacks. Remember, your art is a reflection of your unique perspective, and that is what makes it truly valuable.

Every year on the first day of Spring, I host a 5-day “Creative Recovery Challenge,” it’s completely free and full of prompts and daily audios that will for sure leave you with a surge of inspiration. Join the challenge here!