3 Hacks to Generating Passive Income

jenna rainey

the blog

I’m an artist, self-taught designer, and multi-faceted creative entrepreneur who is hell-bent on teaching everyone how to find their inner creative voice.

about me

get my exact supply list

"I'm undeniable proof the 'Starving Artist' narrative is made to be broken."

mY COURSES

HANG OUT
ON YOUTUBE

It’s like Netflix-binging Bob Ross videos, but with a dose of dry + quirky humor and fewer happy little tree references. 

free download

Wanna Learn to Watercolor?

i wrote some books

working on pinterest

3 Hacks to Generating Passive Income

Business Resources

6/13/2019

written by

Jenna 

3

Jenna 

Jenna 

comments

Making money while you sleep is a game changer. It’s what’s made all the difference in my business and I’m going to show you how to generate passive income

Have you ever felt like there’s just SO much to do and not enough time in the day? …I mean while you’re busy painting or writing the emails, you also know deep down how important social media is. Or what about bookkeeping, going to events, etc.? There’s just SO much and not enough time!

Where should you be spending your energy? It wasn’t until about 3 years into my business that I decided I had to make a change. In order for me to spend my time growing my business and not just hustling from one client to the next, I had to start some form of passive income. And I’ve found 3 hacks to generating passive income that I want to let YOU in on!

I don’t know about you, but keeping up with social media is overwhelming, right?

…your Pinterest account is collecting spider webs
…your Instagram “strategy” is just to post when you feel like it or when you have work to show
…your blog…….well, you’ll get to that someday…

I get it. It feels like you’re being stretched in a million different directions, and is all of this social media stuff even necessary?!

When I first started, Instagram was chronological and there was no such thing as “influencers.” People used it to post photos of their dogs and dimly lit quesadillas…it wasn’t nearly the monster it is today and yes, it was much easier to gain momentum back then. Pssst…there’s still ways you can beat the algorithm and gain followers, though. I wrote a post about it HERE.

But guess what?

While everyone was focused on growing their Instagrams, my Pinterest was blowing UP. 

I used Pinterest for personal use and would post my work weekly. It wasn’t much, but I was showing up. It was a place I used for inspiration, gathering recipe ideas, and outfit ideas and thought, “hey! I should post my work here too just cuz!”

…and you know what happened?

From the first year of my business and still to this day, Pinterest has been THE #1 way I get new traffic to my website, new inquiries and leads…it’s crazy.

This means new clients, customers, you get it.

This platform allowed for me to attract work and generate income with little to no work up front…literally just post and ghost over here and I still get emails from people who find me from pins from yeeears ago.

So, what am I trying to say?

Think deeper. Think beyond Instagram and beyond the number by your name…popularity doesn’t pay bills people, but strategy, market research, keywords, and marketing DO if you know what you’re doing.

Want to know some of my biggest tips for Pinterest marketing?

1. Tell the viewer what your post, product, service, etc. is on the pin image. Describe what you’re pinning within a short, condensed sentence and display that overtop the image. This is the eye grabber, so if it’s applicable to your potential customer, they will click.

2. Long form keywords. So I’m assuming since you’re receiving this email, you already downloaded and read through the Pinterest Keyword research guide…but basically, in keyword research, long-form keywords are your sweet spot. Think about it! The term “interior design” is 2 words. It’s broad and there are probably tons of pins using that phrase. But just by getting more specific and saying “modern bathroom interior design” or “jungle inspired interior design,” you’re narrowing your audience and the chances of you appearing higher on the results page are much greater!

3. Check your friggin’ broken links. We all change our slugs (URLs) and content from time to time, right? Well, I know it’s a chore, but trust me…you don’t want a pin of one of your products floating around to all of the sudden gain traction and have a broken link! Check your content, update your content, your links, your copy and images if needed…it’s crucial for service your potential customer as best as you possibly can!

These 3 tips + the tips I give in the Pinterest handout are HUGE for scaling your business. I know this first hand.

When it came time for me to pivot in my business and go from creating custom stationery to licensing, I tested things out on Creative Market first. I opened a profile, uploaded some of my work, and posted a couple of pins on Pinterest that led back to my creative market site. I NEVER promote my creative market, but these pins alone generate about $75-$100/month in revenue. Pretty cool, right? Imagine what the shop would do if I was pinning regularly, adding more to my shop on a regular basis, and promoting! Sheesh…maybe I should… 😉

Anyway. Start small. Don’t get overwhelmed, and just think what ONE HOUR a week devoted to Pinterest can do for your business!

Happy Pinning!
Jenna

Filed in:

share to:

  1. Amanda says:

    This is an incredibly helpful post! Thanks for all the tips and tricks. I hope to implement these very soon!

  2. Heather says:

    Thank you!! You are so kind for sharing your knowledge so freely. You inspire others to be happy❤

  3. Rebekka Hay says:

    Thank you so much for sharing Jenna. I thought Pinterest was not a thing anymore because I hardly ever use it. I had no idea about the marketing potential. Thanks again, have a sunny day 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

super hot off the press

Art Topics

Browse

Business Resources

Browse

Looking for something else?

The Podcast

Browse

Collabs

Browse

My work, tips and tricks, how-to's, and alllll the pretty flowers.

I've learned a thing or two and my momma taught me to share.

Show notes from the best in the biz... and my guests, too. *wink*

The latest art shenanigans I'm cooking up with brands I love!

 Browse
Categories

See loads more art and #bts business things, with a few dashes of awkward humor.

@JENNARAINEY

We Should 'Gram Sometime...

Learn the Photoshop® tools and settings to get rid of that pesky paper background!

I can't give you a fat cat to cuddle, but here's the next best thing...

Free Course!

SEND ME THE COURSE!

CLOSE