Jenna Rainey

Confidently create and design beautiful paper products from digitizing your own artwork to setting up print files, all while getting your hands on my EXACT steps for setting up an amazing client experience!

skip all of the missteps, long hours, and lost income THAT COME WITH CUSTOM STATIONERY JOBS.

ENROLL NOW

Say no more!

introducing

It's time to take this art thing seriously. I can show you how to build a profitable stationery business AND how to design paper products that make your clients go...

It's time to focus on all of the things you usually "don’t have time for."

"Oh hot damn!"

I want to show you things that will help you bring in more clients, command higher rates, and streamline your processes so you’re earning more and working less. #winning!

I’m not talking about one-off tips or tricks that get you a little boost and then stop working. I’m talking about proven systems to keep client inquiries chugging steadily through the door, even during rough patches like the one we’re in now.

Plus, get templates and tutorials to make the entire design and production process as smooth as eggshell cardstock. (No more losing money on reprints or pulling your hair out over endless revisions that have you working around the clock!)

Knowing how to create and design paper products while building a reputation

Even if you already have a steady stream of stationery clients and are a skilled calligrapher or designer,

that attracts the right jobs for you can allow you to...

BECOME A PAPER NINJA

AND BUILD A STELLAR REPUTATION

Attract a steady stream of your dream stationery clients

Instantly BOOST your authority in the industry

Manage the biz side of things (contracts, invoices, pricing, etc.) like a pro

It's all fun and games until there's no work coming in! Learning the ropes of Pinterest marketing and effective strategies for actually booking new clients on the reg is a huge part of this course!

This can lead to those celebrity jobs (Wondered what Jennifer Aniston’s Christmas cards look like? I can tell you!) and having prospects line up outside your door to work with you.

Even if this isn’t your first rodeo, once you have those branded decks (pricing sheets, proposals, proof decks) and the confidence to create those *3 color letterpress, plus spot foil, plus converted, custom envelope, plus die-cut tags* jobs, you’ll be able to command a higher rate.

Being able to offer stationery design services (and killer paper knowledge) puts you in a whole new level of profits. You’ll no longer have to hustle between addressing jobs, or waiting for that day you can quit your day job and pursue your side hustle. Instead, you’ll have the confidence to bring in consistent and sustainable revenues from work and reputation that does all the hustle for you.

Generate more CONSISTENT income

Anything is possible with paper, you know that. So, understanding HOW to send a paper file to print that includes knowing what paper to use for watercolor art and a die cut that makes the RSVP card into a flower or dog shape?! Think of all the wow-ing and re-pinning that will happen!

Create spec-perfect, print-ready files the first time, meaning no more reprints!

Create high-quality, custom paper products? Sounds awesome.

Where the heck do I start?!

so you never have something print yucky anymore.

so you can avoid the dreaded (and costly) re-prints.

Prep your files for any type of printing method

and understand the ins and outs of Adobe Photoshop® and Illustrator®.

Manage the biz side of things

Create stationery products like a BOSS

attract those high-end big-budget wedding clients!

Digitize your own work properly

Know exactly how to create baller stationery proofs, mock-ups and a client experience that

Imagine if you were able to...

like what to include in contracts, how to write invoices and price jobs.

In this module, we’ll walk through the initial stages, starting with attracting your ideal customers all the way through until they become a client!

You bet I'll be showing you exactly how to respond to inquiries, what questions to ask, what to include in an estimate, my templates for pricing sheets and design guides, how to make a seriously good first impression with a proposal, and how to create efficient onboarding systems for your clients!

Let’s start buttoning up your business systems, make you seem like less of an imposter, gain more trust from your clients and teach you everything you need to know at the beginning of the creative phase!

The Client Onboarding Phase

This module is a DOOZIE and doesn’t just cover my entire design process but also how to create work that stands out, follows design rules and tips and how to make your client say “WOW!” when they open their proof!

I’ll work through an example job from start to finish—Madison and Noah’s custom invitation suite. Wedding jobs are incredibly complex, so this will show you everything you need to know and more for designing paper products.

You’ll get my design tips, tools of the trade, how I use specific tools within Adobe Illustrator® and Photoshop® to create wreaths and a Mother’s Day card, along with a video course that shows you how to design a custom stationery proof and mockup! I'm telling you, this module is worth the price of the WHOLE COURSE.

The Design Phase

This module will take your business to the next level.

I'm giving you my entire list of tried and true resources and vendors that I've worked with for the last 8 YEARS. If you've ever wondered how to prepare your files for foil printing, crazy die cuts, multiple letterpress colors...I'm teaching you exactly how to do all of those fancy things!

You better believe sending files to a print shop is scary and tedious, but I'm simplifying that for you with the video lessons and templates in this module.

The Production Phase

THE BUSINESS OF BEING A STATIONER

It’s time to take the business side of things up a notch!

In this final module, I have a lesson for you that is going to ROCK your business socks. I’ll show you how to tell a story with your brand, how to attract clients, a few of my social media tips and tricks for stationery businesses AND PRICING. Yes, the big, unknown monster for all creatives—pricing.

I'm also going over how to handle tricky client situations, refund requests and all that fun stuff!

Modules

Click to learn more!

The Client ONBOARDING Phase +

The Design Phase +

The Production Phase +

THE BUSINESS OF BEING A STATIONER +

WANT A PEEK INSIDE?

Let me hand over the for creating custom stationery goods and an amazing client experience!

Let me hand over the

for creating custom stationery goods and an amazing client experience!

exact system

Modules

The Client ONBOARDING Phase +

The Design Phase +

The Production Phase +

The business of being a stationer +

WANT A PEEK INSIDE?

Let me hand over the for creating custom stationery goods and an amazing client experience!

Let me hand over the

for creating custom stationery goods and an amazing client experience!

exact system

Click to learn more!

In this module, we’ll walk through the initial stages, starting with attracting your ideal customers all the way through until they become a client!

You bet I'll be showing you exactly how to respond to inquiries, what questions to ask, what to include in an estimate, my templates for pricing sheets and design guides, how to make a seriously good first impression with a proposal, and how to create efficient onboarding systems for your clients!

Let’s start buttoning up your business systems, make you seem like less of an imposter, gain more trust from your clients and teach you everything you need to know at the beginning of the creative phase!

The Client ONBOARDING Phase

The DESIGN Phase

This module is a DOOZIE and doesn’t just cover my entire design process but also how to create work that stands out, basic design rules and how to make your client say “WOW!” when they open their proof!

I’ll work through an example job from start to finish—Madison and Noah’s custom invitation suite. Wedding jobs are incredibly complex, so this will show you everything you need to know and more for designing paper products.

You’ll get you my design tips, tools of the trade, how I use specific tools within Adobe Illustrator and Photoshop to create a wreaths and Mother’s Day Card, along with a video course that shows you how to design a custom stationery proof and mockup! I'm telling you, this module is worth the price of the WHOLE COURSE.

I'm telling you, this module will make you into an Adobe Photoshop and Illustrator WIZ!!

The PRODUCTION Phase

This module will take your business to the next level.

I'm giving you my entire list of tried and true resources and vendors that I've worked with for the last 8 YEARS. If you've ever wondered how to prepare your files for foil printing, crazy die cuts, multiple letterpress colors...I'm teaching you exactly how to do all of those fancy things!

You better believe sending files to a print shop is scary and tedious, but I'm simplifying that for you with the video lessons and templates in this module.

THE BUSINESS OF BEING A STATIONER

It’s time to take the business side of things up a notch!

In this final module, I have a lesson for you that is going to ROCK your business socks. I’ll show you how to tell a story with your brand, how to attract clients, a few of my social media tips and tricks for stationery businesses AND PRICING. Yes, the big, unknown monster for all creatives—pricing.

I'm also going over how to handle tricky client situations, refund requests and all that fun stuff!

And a whole library of hand-drawn illustrations!

Ready to go for you!

plug and play

Customize any piece of stationery with over 30, ready to use hand-drawn illustrations!

Individual png elements with transparent backgrounds! Everything from buildings, animals, florals and more!

Note: For custom jobs only! Not for resale or use on end products for sale.

Any shape, color and design is possible with paper...

Having the ability to design virtually anything with paper allowed me to rapidly scale my stationery business and attract DREAM clients.

so, why pen to press???

The exact steps for creating stunning stationery from pen to press!

Pen to press

introducing...

4 Video Training Modules!

You’ll learn the entire custom stationery business model from beginning to end. This is actionable, step-by-step information for designing unique paper goods and how to set up a client system for your stationery business!

Over 40 Pages of Handouts!

Over 40 pages of additional information to help you apply everything you’ve learned. We’ve also developed a library of customizable templates (ex. pricing sheet) for you to start using today!

unlimited Access!

You can work through the course at any time, from anywhere as long as you have internet access!

What the students are saying...

The feedback from my clients since taking this course also changed from 'Thank you so much for our beautiful invites' to 'WOWOWOWOWOW THANK YOU, these are spectacular. You did an unbelievably stunning job!! I even Facetimed my parents and sister to show them off and they were in awe!' I mean, that's what we all want to hear at the end of the day right?! Thank you a million times for this mind blowing course Jenna.

When Jenna released Pen to Press I just knew I had to take this course. I've been following her for at least four years now, so I was confident that Pen to Press would bring great value and would also be FUN to take. But boy, was I blown away by the contents. It's super easy to follow along with the modules. They are PACKED with amazing info and the templates alone are worth the price! Since signing up for the course and taking it, I've gone back to it to refresh my memory a couple of times already and am expecting to do so many more times in the future. There's just something comforting about being able to go back and find everything you're looking for and more. It ultimately makes me a more confident business owner. The feedback from my clients since taking this course also changed from 'Thank you so much for our beautiful invites' to 'WOWOWOWOWOW THANK YOU, these are spectacular. You did an unbelievably stunning job!! I even Facetimed my parents and sister to show them off and they were in awe!' I mean, that's what we all want to hear at the end of the day right?! Thank you a million times for this mind-blowing course, Jenna.

Sarah Albert
@bysarahalexandra

Thank you a million times for this mind-blowing course, Jenna.

Before your course, I didn’t realize I was crazily undercharging with my prices and your course helped me set-up my price system confidently for my design fee + markup the print costs (which I had NO idea about before!). You covered literally everything throughout the process, so I was able to ensure I had everything I needed! I [also] didn’t really know how to come up with an easy process for brides to go through and I was overwhelmed with where to start. Now I have a system set-up and everything more streamlined for me, which allows me more time with my babe and less time staring at my computer! 🤪❤️ Thank you for that!!

Kailynn Hollinger, @kailynnsummer

You covered literally everything throughout the process...

Just got my first professionally printed invitation suite in the mail and I am OBSESSED. 😍Letterpress needs to happen every single time from here on out. 🙌🏻😂 But seriously, there’s no way this would have turned out right without Jenna’s insight on preparing files for print. So thankful for such a great, timely bootcamp! Just what I needed as I planned to expand my custom stationery offerings this year!

Amanda Houston, @amandahoustondesign

But seriously, there’s no way this would have turned out right without Jenna’s insight on preparing files for print.

I think the biggest win for me is that it's given me so much confidence in what I do. The course has given me not only a blueprint on how to create a whole stationery suite professionally (as opposed to playing around, wasting time and not managing to put together elements exactly how I want them), but it has also highlighted to me the importance of having tight processes (clients absolutely love that they know what to expect and when).

Being confident in what I'm doing means I am confident interacting with clients/potential clients. This really impacts my business in a positive way: I know what I'm doing and where I'm taking my business (it's become a lot easier to say "no I don't do that").

Héléne T., @smittenwithink

Being confident in what I'm doing means I am confident interacting with clients/potential clients.

I took the Pen to Press course at the beginning of last year, before I started working full time as a freelance illustrator and graphic designer. The course has taught me tremendous amounts about how to set up a wedding suite presentation deck and mockup and basically helped me learn all about Adobe Illustrator! Ever since that course, I have used the templates of the course to create moodboards for my clients, whether it was for weddings or branding work. Every single client said that the boards created a great overview and they loved the clarity and professional presentation. So thanks a million for all of the tips and hard work you put into creating this course!

CAROLINE C., @carolinechristenart

Every single client said that the boards created a great overview and they loved the clarity and professional presentation.

As a student of pen to press, you'll learn how to...

Increase your traffic

Cheers, babe!

"WOW" your clients

Take your jobs to the next level with client systems

Create print-ready files

And get 'em right the FIRST time!

$297

1-Time Payment of

Note: All prices are listed in USD

enroll now

Pay In full

IMPORTANT NOTE: Pen to Press was originally filmed in 2018/2019 and some lessons were updated in 2021. The course is now retired and will no longer be receiving updates. Therefore we're offering it for a limited time at 40% off the list price of $497...that's $200 off! No discount code needed. Discount applied directly.

$497

40% off!

I'm an award winning artist and designer, the best-selling author of Everyday Watercolor and Everyday Watercolor Flowers, YouTube educator with over 290K subscribers and a Scorpio rising who is hell-bent on teaching everyone how to find their inner creative voice.

I’m Jenna Rainey. Your new Art Coach and business bff.

Should I take Brand Plus Brand (licensing) or this course?

I’m a beginner in watercolor and I don’t live in the US so really want to know if this will be helpful for me.

Do you cover any social media marketing secrets?

Pen to Press will show you the whole process for designing stationery and custom paper products for clients—from digitizing your artwork to creating mockups and preparing files to send to a professional printer (letterpress, multiple letterpress, digital, and die cut). That will help you if you want to have your own inventory and print your own cards and also if you want to do custom client jobs.
Brand Plus Brand is great if you're looking to license your artwork to manufacturers for them to put on their products (notebooks, office supplies, planners, notecards, towels, bags, etc).

Both!

It sure will! This is not an illustration or watercolor course, this is a stationery course. So if you’re wanting to learn the ropes of stationery design and working with custom paper clients, then this is for you. All of the steps I teach will apply to a worldwide audience! A large portion of my stationery clients weren't from the US. My design process, client communication and onboarding process, etc. will all be applicable to someone living outside of the US. For any of the legal guides, like my contract and invoicing system, you will just need to have a lawyer look over the contract you write up in order to apply your tax laws and other regulations for your country or state (even cities have different tax laws). But every business owner should have a lawyer look over their contracts before sending them out anyway.

Yes! There's a lesson in the course with a focus on getting clients and showcasing your stationery work in a way that attracts your dream audience!

Yes! you will receive a confirmation email once you purchase the course. This will have a link to your login and dashboard, which will have all of the modules and handouts!

Yes! This is a huge portion of the content. How to create and design mock-ups and proofs from start to finish, the client approval process and how to prepare your files for print!