THE BUSINESS OF Stationery design

It’s time to take the business side of things up a notch! 

In this final module, I have a lesson for you that is going to ROCK your business socks. I’ll show you how to tell a story with your brand, how to attract clients, a few of my social media tips and tricks for stationery businesses AND PRICING. Yes, the big, unknown monster for all creatives—pricing.

I also go over how to handle tricky client situations, refund requests and all that fun stuff!

Module four:

The design phase

This module is a DOOZIE and doesn’t just cover my entire design process but also how to create work that stands out, follows design rules and tips and how to make your client say “WOW!” when they open their proof!

I’ll work through an example job from start to finish—Madison and Noah’s custom invitation suite. Wedding jobs are incredibly complex, so this will show you everything you need to know and more for designing paper products. 

You’ll get my design tips, tools of the trade, how I use specific tools within Adobe Illustrator® and Photoshop® to create wreaths and a Mother’s Day card, along with a video course that shows you how to design a custom stationery proof and mockup! I'm telling you, this module is worth the price of the WHOLE COURSE. 

Module Two:

Client onboarding

In this module, we’ll walk through the initial stages, starting with attracting your ideal customers all the way through until they become a client! 

You bet I'll be showing you exactly how to respond to inquiries, what questions to ask, what to include in an estimate, my templates for pricing sheets and design guides, how to make a seriously good first impression with a proposal, and how to create efficient onboarding systems for your clients!

Let’s start buttoning up your business systems, make you seem like less of an imposter, gain more trust from your clients and teach you everything you need to know at the beginning of the creative phase!

Module one:

Production PHase

This module will take your business to the next level.

I'm giving you my entire list of tried and true resources and vendors that I've worked with for the last 8 YEARS. If you've ever wondered how to prepare your files for foil printing, crazy die cuts, multiple letterpress colors...I'm teaching you exactly how to do all of those fancy things!

You better believe sending files to a print shop is scary and tedious, but I'm simplifying that for you with the video lessons and templates in this module.

Module Three:

Pen to Press is 65% off!

$174

1-Time Payment of

Note: All prices are listed in USD

Enrollment opening may 21!

Pay In full

$497

65% off!

ALL SALES FINAL

What the students are saying...

I took the Pen to Press course at the beginning of last year, before I started working full time as a freelance illustrator and graphic designer. The course has taught me tremendous amounts about how to set up a wedding suite presentation deck and mockup and basically helped me learn all about Adobe Illustrator! Ever since that course, I have used the templates of the course to create moodboards for my clients, whether it was for weddings or branding work. Every single client said that the boards created a great overview and they loved the clarity and professional presentation. So thanks a million for all of the tips and hard work you put into creating this course!


I took the Pen to Press course at the beginning of last year, before I started working full time as a freelance illustrator and graphic designer. The course has taught me tremendous amounts about how to set up a wedding suite presentation deck and mockup and basically helped me learn all about Adobe Illustrator! Ever since that course, I have used the templates of the course to create moodboards for my clients, whether it was for weddings or branding work. Every single client said that the boards created a great overview and they loved the clarity and professional presentation. So thanks a million for all of the tips and hard work you put into creating this course!

CAROLINE C., @carolinechristenart 

Every single client said that the boards created a great overview and they loved the clarity and professional presentation.

Next

 The feedback from my clients since taking this course also changed from 'Thank you so much for our beautiful invites' to 'WOWOWOWOWOW THANK YOU, these are spectacular. You did an unbelievably stunning job!! I even Facetimed my parents and sister to show them off and they were in awe!' I mean, that's what we all want to hear at the end of the day right?! Thank you a million times for this mind blowing course Jenna.

When Jenna released Pen to Press I just knew I had to take this course. I've been following her for at least four years now, so I was confident that Pen to Press would bring great value and would also be FUN to take. But boy, was I blown away by the contents. It's super easy to follow along with the modules. They are PACKED with amazing info and the templates alone are worth the price! Since signing up for the course and taking it, I've gone back to it to refresh my memory a couple of times already and am expecting to do so many more times in the future. There's just something comforting about being able to go back and find everything you're looking for and more. It ultimately makes me a more confident business owner. The feedback from my clients since taking this course also changed from 'Thank you so much for our beautiful invites' to 'WOWOWOWOWOW THANK YOU, these are spectacular. You did an unbelievably stunning job!! I even Facetimed my parents and sister to show them off and they were in awe!' I mean, that's what we all want to hear at the end of the day right?! Thank you a million times for this mind-blowing course, Jenna.

Sarah Albert
@bysarahalexandra

Thank you a million times for this mind-blowing course, Jenna.

Next

Before your course, I didn’t realize I was crazily undercharging with my prices and your course helped me set-up my price system confidently for my design fee + markup the print costs (which I had NO idea about before!). You covered literally everything throughout the process, so I was able to ensure I had everything I needed! I [also] didn’t really know how to come up with an easy process for brides to go through and I was overwhelmed with where to start. Now I have a system set-up and everything more streamlined for me, which allows me more time with my babe and less time staring at my computer! 🤪❤️ Thank you for that!!

Before your course, I didn’t realize I was crazily undercharging with my prices and your course helped me set-up my price system confidently for my design fee + markup the print costs (which I had NO idea about before!). You covered literally everything throughout the process, so I was able to ensure I had everything I needed! I [also] didn’t really know how to come up with an easy process for brides to go through and I was overwhelmed with where to start. Now I have a system set-up and everything more streamlined for me, which allows me more time with my babe and less time staring at my computer! 🤪❤️ Thank you for that!!

Kailynn Hollinger, @kailynnsummer

You covered literally everything throughout the process...

Next

Just got my first professionally printed invitation suite in the mail and I am OBSESSED. 😍Letterpress needs to happen every single time from here on out. 🙌🏻😂 But seriously, there’s no way this would have turned out right without Jenna’s insight on preparing files for print. So thankful for such a great, timely bootcamp! Just what I needed as I planned to expand my custom stationery offerings this year!

Just got my first professionally printed invitation suite in the mail and I am OBSESSED. 😍Letterpress needs to happen every single time from here on out. 🙌🏻😂 But seriously, there’s no way this would have turned out right without Jenna’s insight on preparing files for print. So thankful for such a great, timely bootcamp! Just what I needed as I planned to expand my custom stationery offerings this year!

Amanda Houston, @amandahoustondesign

But seriously, there’s no way this would have turned out right without Jenna’s insight on preparing files for print.

Next

I think the biggest win for me is that it's given me so much confidence in what I do. The course has given me not only a blueprint on how to create a whole stationery suite professionally (as opposed to playing around, wasting time and not managing to put together elements exactly how I want them), but it has also highlighted to me the importance of having tight processes (clients absolutely love that they know what to expect and when).

Being confident in what I'm doing means I am confident interacting with clients/potential clients. This really impacts my business in a positive way: I know what I'm doing and where I'm taking my business (it's become a lot easier to say "no I don't do that").

I think the biggest win for me is that it's given me so much confidence in what I do. The course has given me not only a blueprint on how to create a whole stationery suite professionally (as opposed to playing around, wasting time and not managing to put together elements exactly how I want them), but it has also highlighted to me the importance of having tight processes (clients absolutely love that they know what to expect and when).

Being confident in what I'm doing means I am confident interacting with clients/potential clients. This really impacts my business in a positive way: I know what I'm doing and where I'm taking my business (it's become a lot easier to say "no I don't do that").

Héléne T., @smittenwithink

Being confident in what I'm doing means I am confident interacting with clients/potential clients.

Next

so you never have something print yucky anymore.

so you can avoid the dreaded (and costly) re-prints.

Prep your files for any type of printing method

and understand the ins and outs of Adobe Photoshop® and Illustrator®.

Manage the biz side of things

Create stationery products like a BOSS

attract those high-end big-budget wedding clients!

Digitize your own work properly

Know exactly how to create baller stationery proofs, mock-ups and a client experience that

Imagine if you were able to...

like what to include in contracts, how to write invoices and price jobs.

I want to purchase multiple courses, can I buy more than one at once?

Unfortunately our checkout system doesn't allow to add more than one course to your cart at a time, HOWEVER, when you complete checkout on one of the items you want, the confirmation page will have a link taking you right back to this page so you can grab the next course you want.

Frequently Asked Questions:

Can I take these courses if I'm not in the U.S.?

Absolutely! The internet is a beautiful thing. If you have internet access, you can take any of these courses.

What's the difference between Brand Plus Brand and Pen to Press?

Great question! These two courses are completely different. Pen to Press is a course on custom stationery design and working with stationery CLIENTS, while Brand Plus Brand covers licensing. How to write contracts, how to price your work, how to find the right partnerships, building and organizing a portfolio, etc. Brand Plus Brand is the next step in terms of career for most creatives if you’re wanting to get into passive income and working with brands, but if you work with stationery clients (ex. wedding invitations), then Pen to Press is your course.

Do these courses come with a community or future updates?

No. Because we are closing this chapter and moving on to a new one, we decided to give these awesome courses a huge discount and one last chance to snag 'em. So everything will be self-paced and self-led with no future updates to the course. But again, these are really thorough, incredible courses with thousands of students enrolled.

Are there any refunds if we decide the course isn't the right fit?

Similar answer to the one above, no. All sales are final!

How long do I have access to the course materials once I purchase?

You get immediate and unlimited access as soon as you purchase! You will receive a confirmation email from Kajabi along with login information. Make sure you check spam, but if you don't receive this email, you can reach out to hello@jennarainey.com!

How do I know these courses will be worth it?

People who pay, pay attention. These courses have thousands of students enrolled and years worth of knowledge and expertise. I'm just moving on to more alignment in what I create and teach, and therefore won't be launching these particular courses anymore. They're incredible, just not aligned with my pivot!

I'm only just getting started with my creative business, are the business courses still for me?

Absolutely! If you want all the guesswork taken out of the beginning stages (and then some!), then you're right for any of these courses. They're self-paced, so you can move along through the lessons when you're ready!