If you're anything like me, you didn't dive into the world of entrepreneurship just to get bogged down by all the “businessy” stuff. You're here to create, inspire, and create a business that supports your life and own unique passions. But, as I've learned over my years in the game, there are a few business investments that are absolutely non-negotiable if you want your creative business to catapult beyond just survival mode. Today, I’m walking you through four of the best business investments for creative entrepreneurs (that I’ve personally made in my business over and over again). 

Want to see a few of my other favorite things? Head here for my favorite business tips and resources.

1. Your Website

First things first, your website is like the front door to your business, and yes – it DOES matter (even more than your social media!).  It's the first thing most people will see, and we want to make sure it's attracting your ideal customer’s eyes, and then equally powerful when guiding them to take action. Your website needs to not only look good, but it also needs to drive sales.

Personally, that's why I'm all about Tonic website templates with Showit. Not only are they extremely user-friendly, they are equally gorgeous as they are strategic. Because guess what? Pretty websites don’t pay bills. If you’re finding your website feels a little more DIY than you want to admit (and you find yourself cringe-ing anytime someone asks for it), OR your website is stunning but it’s getting more compliments than conversions, this is likely one of the most important business investments you need to make.

2. Solid Contracts

Next, let's talk about something a bit less glamorous but still utterly critical – contracts. If you're providing any kind of service, having a solid contract in place is one of the most important business investments you can make. Because YES, you want to make money, but you also need to protect the money that you do make! I talk about that a little more in this post where I share what I would prioritize if I was just starting my business – if you’re interested!

On top of that, It's not just about protection; it's about professionalism. It just looks unprofessional when you don’t have a contract, which in turn lessens the perceived value of the service you’re offering altogether. I often hear people complain that “nobody wants to invest in their premium services”, when the truth is that they aren’t willing to invest in their own business. Contracts send a message that while you're creative, you’re also a business person.

I recommend the Framework Law Group because in my experience, they understand the unique needs of creative entrepreneurs. Trust me, having a bulletproof contract is a sign you're serious about growing your business. It's not the fun part of being a creative entrepreneur, but it's definitely one of the smart parts.

3. Your Brand Visuals

Now, onto something a little more up our alley – visuals! Let me break down what I mean though. Your brand's visuals, from fonts and colors to patterns and brand photography, are the storefront of your brand. They're what make you, well, you. And people WANT to buy from authentic people (especially now in 2024 when markets are more saturated and customers are more discerning). 

When it comes to investing in high-quality visuals, you need to remember that you are also investing in how effectively you communicate your brand's unique story and vibe. This isn't just about looking pretty; it's about creating a visual language that speaks directly to your ideal customer. How can you make them stop the scroll and think, “Wow, this is exactly what I've been looking for.”

4. Your EDUCATION

Last but definitely not least, let's talk about investing in your education. Education is not a “set it and forget it” kind of thing. In fact, nothing on this list is! If you think you are going to invest in your website one time and never again, you’re not thinking long-term enough. The landscape of entrepreneurship is always changing, and staying ahead of the game means being committed to lifelong learning. 

I’m speaking from experience here too. I've poured tons into my own education, and it's paid off tenfold. Whether it's courses, coaching, or conferences, never underestimate the power of leveling up your skills and knowledge. In fact, in this post I talk about exactly how I felt investing $23K into my first mastermind (and spoiler alert: I felt a little like my stomach was going drop out of my body!). 

The truth is though, seeking mentorship and committing to constantly bettering both my craft and my business skills has played a HUGE part in growing the seven-figure creative business I have today. While I’ve still learned plenty of lessons the hard way (and to be honest, wish I had invested in education a lot sooner!), I’m still so grateful for the way that my mentors and coaches and other education investments have changed my business for the better.

The Best Business Investments (for ANY Stage in Business)

So there you have it, these are the best business investments that I believe you can make in ANY stage of your business. Whether you have a website now and are due for an upgrade, or you are brand new wondering where to put your precious (and limited) resources, these are four places I would invest in time and time again. Your website, your contract, your visuals, and your education are the pillars that will support your creative business's growth, profitability, and, most importantly, sustainability.

I can't wait to see where these investments take you and your business. For more candid business advice, make sure to join my Instagram broadcast channel where I’m always sharing behind-the-scenes in the Art of Business!