You’re a smart cookie…so I’ll spare you the spiel…
No need to convince you that corresponding with a print shop feels like you’re reading a different language. What do they mean by all those # signs and PMS codes?!
After all, you probably already KNOW from your Google search history that marking up your costs and creating a pricing sheet that looks professional AND is the right price will allow you to actually book those dream clients and make that money.
You’ve probably also heard that in order to book those higher-budget jobs, you need to know how to put together those mock-ups that *WOW* planners you’re pitching to and have your clients raving to all their friends about you!
But, here’s what you might not know…
Even if you already have a steady stream of stationery clients, are a skilled calligrapher or designer, having all of the knowledge on creating and designing paper products while building a reputation that attracts the jobs for you can…
MAKE MONEY OFF YOUR SKILLZ
You’ve got the art part covered. Knowing how to monetize those skills can open up new opportunities and cash flow that will have you choreographing a routine to NSYNC’s “Just Got Paid” for all your office plants to see.
COMMAND HIGHER RATES
Even if this isn’t your first rodeo, once you have those branded decks (pricing sheets, proposals, proof decks) and confidence to create those *3 color letterpress, plus spot foil, plus converted-custom envelope, plus die-cut tags* jobs, you’ll be able to command a higher rate.
SIGNIFICANTLY BOOST YOUR CONFIDENCE IN SENDING PROOFS AND PRINT FILES
Anything is possible with paper, you know that. So, understanding HOW to send a paper file to print that includes knowing what paper to use for watercolor art and a die-cut that makes the RSVP card into a flower dog shape?! Think of all the wow-ing and re-pinning that will happen!
INSTANTLY RAISE YOUR AUTHORITY AND REPUTATION IN THE INDUSTRY
This can lead to those celebrity jobs (wondered what Jennifer Aniston’s Christmas cards look like? I can tell you!) and having prospects line up outside your door to work with you.
GENERATE MORE CONSISTENT INQUIRIES AND INCOME
Being able to offer stationery design services (and killer paper knowledge) puts you in a whole new level of profits. You’ll no longer have to hustle between addressing jobs, or waiting for that day you can quit your day job and pursue your side hustle. Instead, you’ll have the confidence to bring in consistent and sustainable revenues from work and reputation that does all the hustle for you.
Even though the reasons for offering top-notch paper services is a no-brainer, the path to doing it successfully is anything but.
Create high-quality, custom paper products? Sounds awesome.
But where the heck do I start?
Perhaps in your most courageous moments, you’ve made the commitment to start.
You’ve bookmarked a thousand blog posts, watched all the YouTubes on Adobe Illustrator, maybe you’ve even sent a project to a print shop!
If you’re super committed, maybe you’re a few years into offering custom stationery to clients, you’ve had those nightmare jobs that didn’t print outright or your time spent on Google could equate to getting your Masters.
But, even with the greatest skills, most stationers end up eating printing costs on a lot of jobs and are never able to achieve booking in the higher-end markets.
Here’s why most stationers are unable to make beautiful paper products without all of the mistakes and headaches:
Without a clear, step-by-step system for what to include in proofs, mock-ups, and print files, most designers (yes, even the seasoned ones) end up with unhappy clients or a print shop that can’t accept their files.
They fall victim to paralyzing print lingo hangups, limiting knowledge of conducting a seamless (and beautiful) client experience, or a lack of knowledge on how to even get their art from pen to paper (what scanner do I use?!) to print-ready.
Here’s why this is irreversibly crippling:
As an already stationer or artist with clients to keep happy, services to market and maybe even a day job you gotta go to, you literally have no time to spend Googling how to outline fonts or what DPI to scan your watercolor in at.
And the moment you open that box from the print shop and the color is wrong or a word is missing, it’s almost impossible to recover.
Therefore, knowing how to get your work from PEN to PRESS right while keeping your client happy along the way is something you KNOW you need to get dialed.
And luckily for you, there’s plenty of reasons to create beautiful paper goodies with very few stationers actually doing it properly and sustainably.
In all likelihood, your competitors have either failed in their efforts, or are doing it, but are barely scraping by each month, eating up a lot of their income on costs and mistakes.
Even if you’re late to the party, there’s still a golden opportunity for you to jump in, clean up the mess and convert your skills into solid profits!
That is, if you can avoid the same paper design mistakes other artists and competitors are likely making!
The Three Mistakes Most Stationery Designers Make (and how to guarantee you won’t!)
Mistake 1: No understanding of how to digitize their artwork and actually design proofs
Digitizing artwork and creating files with text, bleeds, dies, etc. isn’t necessarily hard or difficult. But, there are MANY minute details and important steps along the way that trip up even the most seasoned of graphic artists.
What color mode should be used for print? What DPI do I need to scan my artwork in as? How do I create mock-ups that look like actual cards? How will my print shop know where to cut the paper?
Time to get fancy and scan your artwork PROPERLY, create mock-ups that WOW your clients, and print files that are CLEAR and don’t create problems.
Mistake 2: Their client experience is lack-luster and ends up causing more work than necessary
Clients are the bread and butter to any artist’s business. You know that! From attracting the RIGHT people to keeping them happy, client experience is incredibly involved and can end in some major headaches along the way.
What should I charge? What do I send to an inquiry that makes them want to book? How do I set up a timeline for a custom job? Where do I source and show random materials like vintage postage? How do I set up the process and proofs that keep the client happy and turn them into RAVING fans?
Most stationers approach their client experience as the *leftovers,* when this is the MEAT of your sustainability as a business owner. It’s imperative that you set up the most effective systems, templates, and work that keeps them around and telling all their friends about you.
Mistake 3: Setting up print files in all the wrong ways
Nothing is more terrifying than opening up a box from your printer to find (horrifically), that you have to reprint something. Trust me. I worked next to a print shop for 2 years, and MOST stationers don’t set up their files properly. This can lead to adding SO much time trying to get the files up to standard (while your client is checking in on when the job will be done), and even worse having to pay out of pocket on a reprint!
Understanding how to set up files for digital, letterpress and foil jobs is imperative. How do you outline fonts? How do I make sure the color comes out correct? What papers would look best for both watercolor AND letterpress? What does 220# mean and how do I create a card with a fold?
There are so many mistakes to be made once files are sent off to a printer – this can cause headaches, angry client emails, and ultimately, never being able to actually generate a consistent and comfortable monthly income.
Mistake 4: No idea what to charge, how much to mark-up costs, and what to estimate for postage
The production and pricing phase of stationery jobs isn’t always a part of the equation (hello family Christmas cards), but if it is…man is it overwhelming!
Don’t fall victim to yet another stationery designer who under-estimates for postage, undercuts the market with their pricing and more!
Want in on a game-changing secret?
Even though there are loads of talented people out there and it seems like the paper world is full of scary mishaps and mistakes – there are not many people who know the RIGHT way of handling the design, production AND client experience phase.
The few people that do get it, attract DREAM clients and get paid really well to do what they love.
Even if you’re not wanting a business out of it, knowing how to get your pretty work onto paper will be the talk of the neighborhood around the holidays, and you’ll for sure have the most killer birthday party invitations!
…with all of this, the barriers to BEAUTIFUL EXECUTION are fairly high.
But as long as you can avoid the biggest blunders that kick most designers in the pants, the path is paved for you and your kick-ass paper talents.
This path will allow you to achieve more consistent financial freedom and help you scale your reputation and business.
The key ingredient to all of this is having the ultimate blueprint on paper goods and client experience from pen to press.
And with your permission, that’s what I would LOVE to show you.
PEN TO PRESS
The complete A-Z guide to confidently creating beautiful paper goods
I’ve taken everything I know from building a high-end six-figure stationery business serving celebrity clients, to creating greeting cards and stationery that sit on shelves like Papyrus and channeled it into a comprehensive, step-by-step program that not only teaches you all the creative and paper things, but the actual EXECUTION of how you can do the same and create those business systems.
Pen to Press isn’t so much a training program as it is an IMPLEMENTATION program.
Yes, you’ll gain knowledge on how to make things pretty and how to use programs like Photoshop and Illustrator, but more importantly, you’ll have lifetime access to a meticulous, leave-nothing-out type course that walks you through ALL of the aspects of stationery design.
The end result: Becoming a badass paper ninja and having all of the techniques, knowledge, and lingo for avoiding all those pesky mistakes and pitfalls.
Pen to Press is the first course of its kind that…
Is built with rapid growth and implementation in mind.
No fluff here folks! Nothing but cut to the chase information and training that will have you prettying up your paper and stationery biz in no time!
Teaches you how to guide the client.
From pricing guides to proposals, proofing documents and client agreements…we got ALL the templates for you so you can put your own branding twist on ‘em and run with it!
Focuses on helping you stand out among the rest!
Want to design paper in funky shapes? Want clients that come to you for YOUR unique style or expertise? This course will show you how I built my reputation on being the “watercolor crest GO TO” as named by Brides.com!
Here’s how it all breaks down:
The course materials, including customizable brand templates and guides, are immediately available in our student portal when you sign up!
- 6+ hours of video courses on my creative process
- 20+ handouts of completely customizable handouts to use in your business (Pricing sheets, proposal decks and more!)
- Access to a private community of students who are asking all the questions and getting ALL the answers
- …and so much bonus material!
MODULE ONE: THE CLIENT BOOKING PHASE
Before you start creating digital proofs, sending work to a printer and assembling those pretty paper stacks, you gotta know the ins and outs of the client booking and onboarding phase. In this module, you’ll get a peek inside my entire process, so you can make sure your clients rave about your work, are happy with what they’re paying, and you have the exact pdfs and tools to get them there.
Here, you’ll get all set up with templates to help you create a bomb client experience, and learn how to scan and digitize your own artwork.
Even if you’ve never scanned your work before or opened an Adobe program, this module will be perfect for you!
- An inside view of my entire process, all the way from the initial client inquiry to the consultation, custom estimate and service agreement. Includes guides and templates and actionable steps to remain organized, gain your clients’ trust and keep them involved and up to date with the progress every step of the way.
- How to create a timeline for each project to ensure you and your client understand the amount of time and work that goes into each phase.
- Customization guides and documents that will help you gather project information, understand project goals, stay organized and transition from one phase to the next.
- Step-by-step guide of how to scan, edit and prepare artwork to be used in the next part of the process (the proof).
MODULE TWO: THE DESIGN PHASE
Now that the client has booked you and your art is scanned, it’s time to develop stationery proofs and mock-ups that will WOW your clients.
In this module you’ll be provided with tutorials and corresponding handouts that will get you comfortable with creating a design proof in Adobe Illustrator, and how to whip up those fancy, photo-realistic looking product proofs!
Even if you’ve never touched an Adobe program in your life, this module will break these programs down into simple, easy to grasp steps that will finally make you feel confident about calling yourself a “designer”!
- Tips on how to create your own style and stand out from the crowd! What looks good and what doesn’t!
- An introduction to the tools of the trade, what they are and when to use them.
- Overview of the two applications used to create stationery designs, estimates, proposals, etc.
- An in-depth tutorial of my entire process in design software (Adobe Illustrator + Adobe Photoshop) for creating proofs for custom stationery. These steps can also apply to not just wedding invitations, but business cards, prints…you name it! This session will also include how to set up your digital files for on-screen client proofing that will make them say “WOW!”
MODULE THREE: THE PRODUCTION PHASE
Probably the most valuable module in the entire course – once the client has approved designs…now what?!
From sourcing vintage postage to where to order handmade paper, to understanding all the lingo and setting up your files for print (letterpress, foil, screenprinting, digital, all the things). This module will have you on your way to calling yourself a paper and printing expert!
Trust me. We define everything from paper weights and textures that work best for letterpress to knowing how to test for the appropriate amount of postage to outlining fonts and MORE!
- Defining the terms of the trade so you can effectively communicate with your clients, other designers and print shops…and not look like a total NEWB!
- Access to a list of trusted resources and vendors I personally use, guidance as to what services to outsource and when, what to look for in a vendor/supplier and finding a supportive community.
- Step by step tutorial of how to properly set up your files to send to a print shop. How to set up crops, bleeds, specs, layers, choosing ink colors and paper colors and MORE!. These steps can also apply to not just wedding invitations, but business cards, prints…you name it!
- A look at the different tools used for calligraphy addressing, how to set up for envelopes, sending photo proofs to clients and mixing custom inks.
- Insight on all things assembly and mailing finished products to the client, receiving the final payment, and extras to make your client feel special.
BONUS MODULE: THE MARKETING & PRICING PHASE
- How to craft authentic captions and copy that drives sales, Instagram tips and tricks and more.
- Don’t know what to charge? In this module, we take a long, hard look at an equation and formula to use so you can discover YOUR exact pricing, industry standards, marking up costs of goods and more!
Let me put it to you straight…
Pen to Press is the most comprehensive, step-by-step implementation program for artists and stationery designers who are EAGER to create beautiful paper goods and top-notch client experience.
…And unlike other programs, I’m giving you ALL the good stuff.
>> The experience I have from watching some of my best friends and officemates run a highly sought after print shop. I KNOW what type of files cause headaches, how to set up files for multiple different print methods, and the secrets on where these print shops order all their fun papers.
>> I know how to craft a unique and thoughtful client experience that’s suitable for celebrity clients and that will have you winning job after job because of your reputation.
And because I believe SO MUCH in this program, if you don’t feel like you’ve learned a damn thing about designing stationery and creating a wonderful client experience, simply reach out (30) days from the time you purchase, show us you’ve completed the course and put in the work to firstname.lastname@example.org and we’ll fire over your refund.
Here’s what you’re getting when you enroll today:
Pen to Press (a $997 value)
Jenna’s marketing and Instagram Tips (a $197 value)
Jenna’s pricing formula and best industry guidelines (a $97 value)
When you add that up, that’s a total value of $1,291
BUT, because I’m super excited to get you into Pen to Press along with hundreds of others, I’m giving you the opportunity to enroll TODAY at the special price of…
Here’s What Pen to Press Alumni are saying…
What people asked before signing up for Pen to Press:
- Do you cover any social media marketing secrets? Absolutely! This will be included in the bonus material module of the course. The focus is on getting clients and showcasing your stationery work in a way that attracts your dream audience!
- If I have a full-time job, but also want to start designing stationery at the same time, is this a good fit for me? You bet! This Bootcamp is perfect for pretty much all levels. Someone who doesn’t have a business at all and just wants to learn how to design their own holiday cards will learn exactly how to do that, and then there’s tons of information on business systems, client communication, etc. for all levels of stationery business owners!
- I’m a beginner in watercolor and I don’t live in the US so really want to know if this will be helpful for me. It sure will! This is not an illustration or watercolor Bootcamp, this is a stationery Bootcamp. So if you’re wanting to learn the ropes of stationery design and working with custom paper clients, then this is for you. All of the steps I teach will apply to a worldwide audience! Doesn’t matter where you live. A large portion of my stationery clients aren’t from the US! My design process, client communication, and onboarding process, etc. will all be applicable to someone living outside of the US. For any of the legal guides, like my contract and invoicing system, you will just need to have a lawyer look over the contract you write up in order to apply your tax laws, etc. for your country or state (even cities have different tax laws). But that would only be for contracts and any sales tax mentioned in the Bootcamp and every business owner should have a lawyer look over their contracts before sending them out anyway. You will still be able to apply the guidelines for writing agreements/contracts and invoices no matter where you live though, just need to go over specifics with a lawyer for your location of doing business – in the resources and vendors section of the Bootcamp, I have a recommendation and contact for the lawyer I use for this who can work with you!
- Is this for business beginners or already established businesses? Both!
- Are all videos/lessons available right when I purchase or are they scheduled? Yes! you will receive a confirmation email once you purchase the bootcamp. This will have a link to your login and dashboard, which will have all of the modules and handouts!
- Will we only have access to this version? Or will we be able to access any updates that may come out later? If we add any bonus material and such in the future, all students will have access to that in their password-protected portal!
- Will you teach how to do proofs to send to clients so they can approve before? Yes! This is a huge portion of the content. How to create and design mockups/proofs from start to finish, the client approval process and how to prepare your files for print!
- Will I be able to ask any questions while going through the courses? Yes! That’s exactly what the private Facebook Group is designed for! There will be students of all levels in this group and I (Jenna) will be monitoring the group and responding where needed. This way I can have others helping me answer questions so your questions get answered faster!
Here’s what you’ll do once you’ve purchased Pen to Press:
- Once you purchase the program, you will be sent a confirmation email with instructions for instant access to all of the modules, handouts, templates, etc. You can also access the course by signing in with your login credentials at www.jennarainey.com/my-account/!
- Ask to be a part of the Pen to Press Facebook Group! Once you receive the confirmation email after check out, make sure you get access to the facebook group. This is where you can ask ANY questions regarding the bootcamp and topics that go beyond the bootcamp to other students, and Jenna pops in there every once in a while to answer as well! Fire away! Ask questions, get to know the other students and share your excitement!
- There will be live and recorded Q&As with Jenna periodically throughout the year. Check the Facebook group for details on the next Q&A session. If you can’t make it to one, no worries! It will be recorded AND there will be more in the future!
Some fine print:
- You will have lifetime access to the lessons.
- All sales are final, no refunds will be issued.
- All content is the intellectual property of Jenna Rainey LLC and is protected by copyright laws. Please do not share your login and password to this site, or any content from within the pages on this website with anyone.